Sad Movie

Agency Network: 
September 2012

Film advertisment created by Lg2, Canada for The Capital Transit Network, within the category: Transport.

Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriters / Art Directors: Luc Du Sault, Nicolas Boisvert
Account Planners: Catherine Darius, Mireille Côté, Alexandra Laverdière
Account Manager: Alexandra Laverdière
Production House: Nova Film
Director: François Lallier
Producer: Dominik Beaulieu
Director of Photography: Richard Tremblay
Media Agency: Alexandre Pascal Lamoureux, Mylène Fortier
Sound Design: Andres Norembuena / Boogie Studio

Comments (14)

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Lisbon freak's picture
Lisbon freak
Activity Score 496

Great insight.

metis's picture
Activity Score 413

I want more of these!! Client lets find the money and get those creatives cracking!

kleenex's picture
Activity Score 50548

I want more two...

certaintly's picture
Activity Score 3994

wouldnt this apply more to laughter?
like when someone tells a funny joke and there's that one guy who always gets it late.

alausa's picture
Activity Score 1420

certaintly, I believe you just stumbled on their first thought.

Temple's picture
Activity Score 11337

Not sure that "more time to think on the bus" is a great insight (i find it rather ridiculous), good spots however.

sacrilegend's picture
Activity Score 3394

It's absolutely true. I'm not sure if you take public transit very often, but since moving within walking distance of my workplace, I miss the train immensely. It truly is a great time to simply sit back and reflect.

It may sound ridiculous, but this is a pretty honest (and curiously poignant) insight.

Anne's picture
Activity Score 508

I think it's a good insight. Time is the new currency.

kalpesh78's picture
Activity Score 2578

love it.

ideas....30 minutes nahi toh free.

somecopywriter's picture
Activity Score 1113

Great stuff, short and sweet.

miko1aj's picture
Activity Score 3086

great great great. Simple. Captivating. WIth great potential. True and honest. SHORT!
It's like a pin. pin message.
good shot

chiflete comunic's picture
chiflete comunic
Activity Score 91

cool, simple and cool.

Corbeen's picture
Activity Score 1093

good & fresh...:)

abake's picture
Activity Score 1262

Agree with certaintly, I think it would've worked better with the person who doesn't get the joke.
Still, very good and hugely campaignable.