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Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by Casanova Pendrill, United States for The California Lottery, within the category: Gaming.

Advertising Agency: Casanova Pendrill, California, USA
Executive Creative Director: Elias Weinstock
Associate Creative Director / Copywriter: Fernando Poblete
Art Directors: Alex Rodriguez, Fernanda Orrantia
Director: Clay Williams
Production Company: MJZ
Producer: Pilar Matallana
Editor: Jaime Valdueza from Lost Planet
Music: Emoto
Sound Design: Gonzalo Ugarteche from AZ
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Highest Rated

Guest's picture

Hilarious sheeeet!!! Love it, love it all, I got it all!!!

Guest
talkingisfree's picture

LOL!!!!

talkingisfree
Activity Score 2712
Art Director
Marlus Lau's picture

Very funny!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Black man/culture = trash can???? What the fuck!

If advertising is about symbolism and metaphors to convey quick (often :30 second) ideas and messages these guys should really consider the implications and imagery used here. This is how racism and prejudice is spread and made common place.

I know there will be nay sayers, but imagine if that trash can looked like your mom.

Guest
frcxshw's picture

Risking being labeled as naive, I didn't really associate the trash can with a black man.
I'm not saying racism doesn't exist but your assumption is based on your own paranoia and prejudices. Other races also have plastic surgery, go to ball games, live a lavish lifestyle, rent limos, and wear ostentatious jewelry, etc.

Lighten up. That shit was straight up funny.

frcxshw
Activity Score 87
USA
Guest's picture

well put frcxshw....was thinking the same thing...this person took it too far and revealed their own inner racist...and yes, hip hop is not just Black, and i have yet to meet any friend's mom who's green orange and a trash can.

Guest
Guest's picture

Hilarious sheeeet!!! Love it, love it all, I got it all!!!

Guest
Guest's picture

Love that trash can! Great music too!!!

Guest
Guest's picture

i only have problem with the bassline, apart from that, nice commercial.

Guest
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