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If you like pina coladas

Agency Network: 
Published/Aired: 
July 2009

Description

Film advertisement created by FCB, United States for Taco Bell, within the category: Food.

Advertising Agency: DRAFTFCB/Irvine, USA
EVP, Executive Creative Director: Tom O’Keefe
SVP, Executive Creative Director: Teddy Brown
SVP, Group Creative Director: Jeff Maerov
Senior Art Director: Brian Engleman
Senior Copywriter: Brett Landry
Agency Senior Producer: Jim Phox
Production Co / Location: Company Films, Los Angeles, CA
Director: Fred Goss
Editor: Shira Ankori
Executive Producer: Therese Hunsberger Optimus, Los Angeles, CA
Music: Rupert Holmes (Escape)
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Jakarta Jack's picture

Executive Vice President (?), Executive Creative Director
Senior Vice President (?), Executive Creative Director
Senior Vice President (?), Group Creative Director

real heavy weights, too bad it doesn't show creatively. love the pack shot, very 80s

Jakarta Jack
sirvan's picture

Yeah, the longer and/or more specific the credits the more desperate the agency. Sad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

you nailed it, sirvan. how many ad flunkies does it take to make a mediocre campaign?
the bigger the account, the more people are assigned to it, the more spectacular failure as 90 cooks try to season the pot.

Guest
KESHAV's picture

nice one

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Prof's picture

WHY ON EARTH IS THIS CRAP UP ON AOTW?!

this is bad advertising, this would even have sucked back in the 80s!

Prof
Activity Score 1449
Copywriter |

Quite really.

ivan's picture

Because it's good to know what a large brand like Taco does. Just information, not necessarily inspiration.

ivan
Creative Director at Ads of the World
sirvan's picture

Agree. We need the good ones and the not-so-good-ones on here. It's a great resource Ivan. Keep it up!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Dude quite being a hater. Are you even working anywhere. Chill.

Guest
Guest's picture

Any commercial with Rupert Holmes music rocks. Love the boss, he's very Michael Scott.

Guest
Brainsugar's picture

There is too much money in the staff, and not enough in the film.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Nice spot Taco Bell. Love the cheesy fist bump and the timesheets guy. Everyone hates filling out their timesheets.

Guest
Guest's picture

OMG! It's bad enough this stuff exists. We don't have to post it here, surely?

Guest
Guest's picture

Great remake of my song mates. -R. Holmes

Guest
Guest's picture

Pretty funny.

Guest
Guest's picture

très années 80, léger, un peu creux...

Guest
bknowlden's picture

this is better than much of the taco bell stuff out there, but I hope DRAFT doesn't man this whole account. overall, taco bell needs to be in review.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

alexander_bickov's picture

bla bla idea

alexander_bickov
Activity Score 3279
kibongo's picture

Can it be worse???? This sucks big time. How many executive creative directors you need for this sh**? Right. Oh boy, only in America.

kibongo
Activity Score 116
Art Director
Notorious's picture

actors are dead and their performance suck

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

This is the kind of spot regular folks well love. Ad dorks need to chill out. Heck my mom loves this spot.

Guest
Guest's picture

too bad none of the people who actually birthed this dead monkey get any credit here; looks like only the "svp/exec" suits with arses made from gold got any recognition.
typical doomed BDA behavior.

Guest
Guest's picture

pa-pa-pa-pa-pa-poutch! )))

Guest
Guest's picture

Funny spot. I think this was a great way to bring back a cool song. Does anyone know if Rupert Holmes is planning a comeback.

Guest
Guest's picture

Sweet. Love the commercial but I tried one of these pina colada fruitistas and it had no booze.

Guest
Guest's picture

The black guy is freaking funny. "If you hate filling out your timesheets" Classic!

Guest
Guest's picture

Wow, Teddy Brown is the ECD there now. Holy sh*t! That's funny. Poor old FCB

Guest
Guest's picture

If you like pina coladas and getting caught in this lane. Pretty catchy little song. I am sure they taste like ass. But the ad is funny.

Guest
Guest's picture

Americans love to sing. Pretty fun!

Guest
kurtberengeiger's picture

Enter the "breakaction".

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Breakation, nice word. Taco bell has trademarked it.

Guest
Guest's picture

I am on breakation right now. Funny ad!

Guest
Guest's picture

They also did a viral spot with Snowball the dancing bird on youtube.

Guest
Guest's picture

The boss rocks.

Guest
Guest's picture

Love the timesheet dude.

Guest
Guest's picture

Nice creative work for Taco Bell!

Guest
Guest's picture

Dude that boss rocks. He should work for my agency.

Guest
Guest's picture

This spot is up on youtube and has tons of hits. Pretty funny if you ask me.

Guest
Guest's picture

If you hate filling out your timesheets, let Clever Timesheets do it for you! (http://www.clevertimesheets.com) This application tracks your activities for you, then generates timesheets for review before submitting them to your manager.

Guest
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