Advertisement
Agency Network: 
Published/Aired: 
February 2009

Also From This Campaign 2

Description

Director of Broadcast Production and Content: Joe Calabrese

Film advertisement created by JWT, United States for T. Rowe Price, within the category: Finance.

Advertising Agency: JWT New York, USA
Co-President, Chief Creative Officer: Ty Montague
Executive Creative Director: Andrew Clarke
Creative Directors: Izzy Levine, Nate Goodson
Art Director: Orit Ben-Shitrit
Copywriter: Giovanni Maletti
Executive Producer: Caroline Coleman
Music Producer: Theresa Notartomaso
Director of Integrated Production: Clair Grupp
Account Management EVP: Dany Khosrovani
Account Director: Mitch Baum
Director: Psyop
Production Company: Psyop, New York
Psyop Creative Director: Gerald Ding
Psyop Executive Creative Director: Marie Hyon
Executive Producer: Lucia Grillo
Producer: Eve Strickman
Technical Directors: Ted Kotsaftis, Dave Barosin
Design: Gerald Ding, Gordon Waltho, Zoe Wishart
CGI: Alvin Bae, Eddy Estavez, Jason Vega, Chris Santoianni, Andreas Gebhardt, Joon Suck Park, Soo Hee Han, Rie Ito, Lee Wolland, Jae Ham, Jimmy Gass
Compositing: Chris Gereg, Elliot Blanchard, Danny Kamhaji
Music & Sound Design: Q Department
Mix: Sound Lounge
Log in or register to post comments
Wordnerd's picture

execution here is great, idea ok, credits rediculous.

Wordnerd
Activity Score 6692
Copywriter
Disco Munky's picture

Did someone just watch The Mummy?

Nice looking ad, but it's a familiar formula for financial ads.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

stay low, move fast? in every comment?

Guest
Disco Munky's picture

It's good advice.

Works for the British army. It can work for you.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

Wonder how many potential customers would buy into this sales pitch in this extremely scewed-up global down economy. The message here is all fine and good, but it feels like it needs much more to win converts and attract new clients. They should try to tap more into the emotion and address the concern of the current shell-shocked investors.

Not convincing enough. Not in THIS economic climate.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

execution OK, idea 4/10... bit boring

Guest
Guest's picture

Brilliant execution........I Appreciate

Guest
Featured Content

Latest Collections

Advertisement