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Weather prophet on an anthill

Agency Network: 
Published/Aired: 
October 2011

Description

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Advertising Agency: Leo Burnett, Zurich, Switzerland
Creatives: Peter Brönnimann, Martin Spillmann
TV production: Suzana Kovacevic
Director: Xavier Koller
Production: Plan B, Zurich
Producer: HC Vogel
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Big McLargehuge's picture

That made me itch.

Big McLargehuge
Activity Score 76
tracyzhang's picture

Now I definitely don't want to go there so I can avoid the ants.

tracyzhang
Activity Score 133
morse's picture

Not working. Who wants to be covered by ants?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture

This is an example of framing a message in the wrong context.

Baelin
Activity Score 273
Copywriter
Temple's picture

There is a reason why they show the beaches or the forests or the ski resorts in tourism commercials.

Temple
Activity Score 11341
Creative Director
Seriously Crazy's picture

although those aren't the ants that make you itch, but they aren't something that makes you want to go there either..

Seriously Crazy
Activity Score 638
jjf's picture

I wonder how they'll clear all the ants from his body later.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Asifur Rahman Khan's picture

Showing ants crawling all over an elderly person sitting on an ant hill identifying tourist ants? Brilliant. How did they ever convince the clients that this idea would work?

Asifur Rahman Khan
Activity Score 28
Copywriter at Ogilvy & Mather Communications Pvt. Ltd. |

Associate Creative Director | Ogilvy & Mather Communications Pvt. Ltd.

Divvea's picture

Are they personifying ants as tourists?? really??
No tourist would love a place like an ant hill.

Divvea
Activity Score 2
vinnyrihal's picture

It's a great idea, but to convince the client is an even greater achievement

vinnyrihal
Activity Score 60
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