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Inconvenience stores

Agency Network: 
Published/Aired: 
September 2017

Another Reason to Ride from Swann

Description: 

As the specialists in helping motorcyclists get out on the road, Swann Insurance is giving
them even more reasons to ride in a new campaign from CHE Proximity.

Turning an everyday errand into an epic journey, a series of Swann ‘Inconvenience Stores’
are launching in remote locations, at the end of some of Australia’s best motorcycle rides.
Stocked with ‘Inconvenient Products’ including milk, chocolate and toilet paper, what used to
be a quick trip to the shops, is now a reason for riders to get on their bikes and open the
throttle.

Launching on TV, the campaign encourages riders to pick up the milk by finding their
furthest store on Google maps. The film is supported by social, PR, a range of riders
pledging to get the milk, outdoor that informs riders how far the next store is, and a line of
inconvenient products that double as a 10% off policy with Swann Insurance.

Store details:
Glenlyon General Store
63 Barkly St, Glenlyon VIC 3461
Store opens: Saturday 9 th September until stocks last

Little Rae
1/65 Queen St, Berry NSW 2535
Store opens: Saturday 16 th September until stocks last

The Bunyas General Store
Bunya Avenue, Dandabah Village QLD 4405
Store opens: Saturday 23 rd September until stocks last

New Vogue Roadhouse
87 Mitchell St, Bourke NSW 2840
Store opens: Friday 29 h September until stocks last

Film advertisment created by CHE Proximity, Australia for Swann Insurance, within the category: Finance.

Advertising Agency: CHE Proximity, Australia
CEO: Chris Howatson
Managing Director: Michael Titshall
Group Account Director: Bryce Coombe
Senior Planner: Nathan Rogers
Senior Account Manager: Sophie Turner
Account Executive: Andrew Mitchell
Senior Operations Manager: Pravina Kumar
Executive Creative Director: Ant White
Creative Directors: Joe Hill, Garret Fitzgerald
Creatives: Cameron Bell, Sam Dickson
Head of Print Production: Shayne Simpson
Print Production Manager: Tom Weller
Head of Craft: Matt Allpass
Head: Julie Duff / CHEP Films
Post Producer: Jen Livingston / CHEP Films
Director: Matt Weston / CHEP Films
DOP: Liam Gilmour / CHEP Films
Edit / VFX: Damian Capicchiano / CHEP Films
Sound Post: Matt Thompson / CHEP Films
General Manager: Simone Pipkorn / Attention+Influence
Head of Media Engagement: Amber Petty / Attention+Influence
Senior Account Directors / Account Directors: Laura Janus, Fleur Williamson / Attention+Influence
Account Coordinator: Nate Serravite / Attention+Influence

Comments (2)

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kleenex's picture
kleenex
Activity Score 50582

eeehhh.

crownedfilter's picture
crownedfilter
Activity Score 426

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