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Agency Network: 
Published/Aired: 
July 2008

Description

Art Director:Leonard Wiguna

Film advertisement created by JWT, Indonesia for Surf, within the category: House, Garden.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Copywriter: Anton Santosa
Agency Producer: Nina Rakhmatika
Director: Lance
Production House: Orange Waterland, Jakarta
Production House Producer: Paquita Wijaya
Post House: Pyramid, Jakarta
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Guest's picture

great

Guest
SeanMartin's picture

Is this part of a larger campaign that might explain what's going on? Sorry -- I watched it twice, thinking maybe I missed something the first time around. And I'm afraid I dont get it.

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No, I am not a media buyer.

SeanMartin
LeeHarvey's picture

Surf is a detergent so I guess (yes, I GUESS) it's the guys shirt that is sooooo bright and white as if a light shines on the girl. That's what I make of it. Silly commercial.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

I never would have figured it without your help LeeHarvey. Thanks.

Guest
SeanMartin's picture

Never would have figured that one out, thanks. Wow. What a stretch.

--------------------------

No, I am not a media buyer.

SeanMartin
sneakyhands's picture

i wouldn't have got this either if it wasn't already done by orbit and other products selling "whitening."

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

What?!

Guest
Guest's picture

Idea is nice but to understand this ad I watched this ad twice

Guest
Guest's picture

Loved it- simple. to the point. communicates usp well.

Guest
Guest's picture

Excelent!

Guest
mark3r's picture

Not bad..

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

so cool, so simple...clap clap!

Guest
Guest's picture

Hmmm....nice but...isn't time to stop the "so shinning it's like a light"? I mean with all the detergent and white teeth we had, i think it's enough now.

Guest
Guest's picture

I think that makes it difficult to understand either the side of the car where driver is. I thought she was talking with someone outside of the car.

Guest
Guest's picture

He is a doctor, so that´s why his "white" shines that way....it´s really simple...

Guest
eugenius's picture

How come the car interior have no light when the guy open damn car door and went out?

eugenius
Activity Score 396
Art Director
LeeHarvey's picture

Touché eugenius! (you genius!)

LeeHarvey
Activity Score 3045
Creative Director
ManchuChanchu's picture

very very nice.made me smile.

ManchuChanchu
Activity Score 701
Art Director
whitespace's picture

:) nice take.

whitespace
Activity Score 1953
Creative Director
Guest's picture

Old idea. Nice execution.

Guest
Guest's picture

This advert is so silly but catchy though.

Guest
Guest's picture

excelent...great...nice...

Guest
Wordnerd's picture

old idea, cryptic spot. the story is too far off trail for me

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

seanmartin..do you ever had make a great ad?

Guest
ivan's picture

Correct English would be:
seanmartin... have you ever made a good ad?

ivan
Creative Director at Ads of the World
arz_diana's picture

It made me read the comments to understand this ad. Thanks for explanation. I like the fact they promoted "whitening" in such an abstract way...

arz_diana
Activity Score 34
Other at The Art Institute of CA-SF
Guest's picture

this is so nice!! Well done!

Guest
Guest's picture

too smart

Guest
Guest's picture

Surf medium priced detergent, mid-low housewives consumers, and ... this is much too posh, too "I need to think more to understand" ad. A doctor (who pressumebly had don his white overcoat in the car already) is a great role model, but ... yeah, why is the car's interior lights didn't light up when he opened the car's door? Thumbs up for creativity though!

Guest
Guest's picture

nice

Guest
Guest's picture

nais workkk.. keren!

Guest
androginiest's picture

in english, please.. :P

iya, emang keren.

androginiest
Activity Score 20
Guest's picture

what a witty idea. lol and funny.

Guest
androginiest's picture

it's hard to understand..
but nice one..
thumbs up!

androginiest
Activity Score 20
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