The Will To Finish

Agency Network: 
August 2017

Sur TheWillToFinish


This commercial launched Sur PhytoPerformance, a new brand aimed at unleashing the full potential of athletes. Their first product is AltRed, a phytonutrition supplement proven to enhance endurance and recovery.

Film advertisment created by Love & The Machine, United States for Sur, within the category: Pharmaceutical.

Advertising Agency: Love & The Machine, Chicago, Illinois, USA
Creative Directors / Copywriter: Dave Kuhl
Creative Director / Art Director: Nolan Garrido
Creative Consultant: Dan Capuli
Account Director: Amy Loevy
Photographer / DP: Matthew Brush, Lee Peterkin
Producer: Jen Passaniti
Post-Production: Optimus / Chicago
Editor: Ruben Vela

Comments (2)

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hey bulldog's picture
hey bulldog
Activity Score 44

Very cool

kleenex's picture
Activity Score 50490

not bad.