July 2007

Viral: Clean Up the World - Copywriter: Luca Bartoli


Director: A.K.A. Todor

Music By Extrabeat Musicaroun

Advertising Agency: Forchets, Italy
Creative Directors: Niccolò Brioschi & Andrea Baccin
Art Director: Andrea Vitali
Copywriter: Luca 'Bazooka' Bartoli
Producer: Fabio Nesi
Location: Lido Di Camaiore

Comments (16)

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miko1aj's picture
Activity Score 3086

What has in common cleaning the world, drowning in the sea and useless superhero?
Non comprehensible ad is the answer.

AndreiTalenzar's picture

Ivan, i dont know whats happening around here but please..stop feeding crap like these with undeserved visibility. Is that a website about advertising or a website about crappy-student-like works?

ivan's picture

Thanks for the honest feedback. I'm trying my best. I though this looks interesting. Execution is intentionally amateur. The take on the issue is novel.

Yr's picture
Activity Score 168

and Ivan, please, don't give a f*ck about the stupid claims. You're doing very well and this site is one of my favorite ad sources ever. Thank you

ki's picture
Activity Score 124

I agree, if u don't like the work pass to the next.

Yr's picture
Activity Score 168

what's wrong with u man? Would u please stop command here and go somewhere else with your stupid comments. This is a website (and the best one may be) about all of advertising and not about angry for some reasons guys (students, i think), who want to show their very sophisticated bla-bla-bla

bebe's picture

I'd love to see the work all the bitter critics have done. You have a site that is so full of negative feedback you wonder if the only people on here are Dan Wieden and Jeff Goodby.

Have some constructive feeback people, or just go back to your low paying direct mail job and shut the hell up.

You are all what makes this business such a ego jerkoff session.

bunman's picture

of course this clip is crap. it's as crappy as the whole negative comments on this site. why the people can't just watch this stuff? Ivan, you're doin a great job, indeed.

Blahg's picture
Activity Score 616

I think the only problem with this ad, which I enjoy, is that it was attached to a page where (not verified) users can post.

derrick_guest's picture

If all these bad ads do not exist, good ads will never look good.

The Consumer's picture
The Consumer

It's a brilliant ad.

And I think this place is too full of early 20's try hard wannabe-s.

The Consumer's picture
The Consumer

The thing in common is the insight - everyone waits for someone else, someone bigger, someone stronger, someone given the responsibility - to do the job.

Can you remember one time when you ran out across the road to help an accident victim? Or picked up stray rubbish on the ground in a public park and placed it in a bin. Why?

Yr's picture
Activity Score 168

by the way - very smart idea! But the production is lame ):

spongeheart's picture
Activity Score 264

Totally lovely. Idea is strong. Fun ad..

veusti's picture

i like it !
the production fits well the idea and it makes sense to me

Temple's picture
Activity Score 11337

After 3 years, this ad is still as vintage stupid as in Day #1. Ahhhh, the campness.