Oven Messages

Agency Network: 
December 2017


Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created “Oven Messages,” a beautiful Christmas campaign for Supergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we’d like to give RAPP Brazil a big round of applause!

Film advertisement created by Rapp, Brazil for SuperGasbras, within the category: Industrial, Agriculture.

Advertising Agency: RAPP, São Paulo, Brazil
Chief Creative Officer: André Pasquali
Creative Director / Art Director: Felipe Andrade
Art Directors: Bruno Athayde, Alfredo Mariano, Luiz Barreto
Copywriter: Tiago Trindade
Director: Cláudio Cineli
Music / Sound Production: Hefty
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kleenex's picture

nice effort.

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