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Sexy Comes Standard

Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Directors: Paul Riss, Matt Antonello
Art director: Paul Riss
Copywriter: Matt Antonello
Agency producer: Andrew Schulze
Production company: OPC
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Ed Callaghan
Post-Production Company: School Editorial
Editor: Mark Morton
Colorist: Bill Ferwerda / Notch
Audio Company: Up is Louder, Pivot Girls
Audio house engineer: Paul Seeley
Music: Peaches - Boys Wanna Be Her
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Highest Rated

krautland's picture

I don't give a shit if anyone else thinks this is anything more than puerile, I laughed and roared at all the whatthefuckery in this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
CrackerJackFlash's picture

giggles.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Glut's picture

wtf?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
vidya.shankaran's picture

Really???

vidya.shankaran
Activity Score 724
Prof's picture

teehee

Prof
Activity Score 1449
Copywriter |

Quite really.

Richard Finch's picture

kek.

I was excited when the VO started with: "With the new japanese engineered forester..." but the final copy was a letdown.

Still giggly-fun.

Richard Finch
Activity Score 201
Graphic Designer
dean viii's picture

Sort of funny, but a tired gag really. Could have been executed better.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

Great ad!!!

kleenex
Activity Score 51166
Web Designer/Developer
AdBuzzer's picture

Hmm, seems like a very unique approach to sexiness. Now I think of Subaru as a car that comes with some unwanted attachment...

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Temple's picture

2 years ago, the car wash ad by Subaru was a revelation, among best car ads of the year. This one, while funny at moments, is nothing more of a sequel, and sequels do not fare well in the ad world.

Ivan has the original here:

http://adsoftheworld.com/media/tv/subaru_forester_2009_car_wash

Temple
Activity Score 11341
Creative Director
jadedcreative's picture

Funny.

jadedcreative
Activity Score 26
Master Jack's picture

Doesn't live up to the original.

Master Jack
Activity Score 64
Creative Director
krautland's picture

I don't give a shit if anyone else thinks this is anything more than puerile, I laughed and roared at all the whatthefuckery in this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
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