Pure performance

Agency Network: 
October 2010

Subaru: Pure performance


Subaru Canada hopes people will “flip out” over it’s new, animated flipbook-style television spot, “Pure Performance” that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by.

Audio Director/Producer:Chris Tait

Film advertisment created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Andrew Simon, Todd Mackie, Denise Rossetto
Associate creative director: Paul Wallace
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Andrew Schulze
Executive Producer: Harland Weiss
Production Company: OPC
Director: Woods and Low
DOP / Cinematographer: James Gardner, Adam Marsden
Line Producer: Tara Handley
Post-Production Company: AXYZ
Compositor: Dave Giles
Transfer: Alter Ego
Colourist: Wde Odlum
Animation Studio: Starz
Animator: Kevin Adams
Audio Company: Pirate Toronto
Sound Design: Chris Tait
Music: Chris Tait
Editing House: Posterboy
Editor: Brian Williams

Comments (16)

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byzade's picture
Activity Score 129

woow .. I liked it

jackmancer2017's picture

Heh, really nice idea. I felt like they didn't really know what to put in the story itself though (the animation), that felt kinda irrelevant. But I love the idea, something new :)

CuriousPencil's picture
Activity Score 4225

Ripping off Starship Troopers' aliens in the guise of a flipbook does Not good advertising make. This whole thing smacks of 'can't be bothered thinking further' and 'let's go back to that first, ridiculous, nonsensical idea' - heartening to see some clients can still throw good money after bad concepts.

This says nothing, delivers nothing, and to hark back to the Starship Troopers theft, I'd say it's about 13 years late for a whole lotta nothing.

Guest's picture

I'm just curious what star ship trooper thing your talking about.

CuriousPencil's picture
Activity Score 4225
S.tefan's picture
Activity Score 117

Great job!
Love the idea

agatur's picture
Activity Score 78

nice idea

Guest's picture

great idea!

Temple's picture
Activity Score 11341

In the vicious world of carvertising consider this already forgotten.

Guest's picture

I didn't notice that there is an idea here

gon_enelcamino's picture
Activity Score 838

Done. I dont remember the brand, but it was also for a car, It showed a man drawing a dancing girl all around the walls of the city and then he took her daughter for a ride. Sorry.

Guest's picture

Done before by Renault.

Guest's picture

Nice idea but with all do respect I'm left saying "So what?" This execution could be done with any car. I don't have any reason to go out and buy this car.

busyb's picture
Activity Score 117

cool idea. shot well. my problem is with the animation. what does a giant robot crab have to do with a WRX? seems juvenile. a WRX is not a kids car. its a serious piece of automotive machinery. couldn't the animation have been more meaningful?

thats all.

evikRAM's picture
Activity Score 349


!! जय श्रीराम !!

DanHan's picture
Activity Score 3

This reminds me of the old saw why do dogs lick their balls? Because they can. Why is it a big deal that pictures are mounted on a wall and a car--could be any car--drives up to a speed that matches the speed of the camera. I fail to see why to even bother.