Confidence in Motion, Strut

Agency Network: 
October 2011

Subaru: Confidence in Motion, Strut


To show the confidence that emanates from each and every Subaru, we developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees.

Film advertisment created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”

Comments (6)

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Jexep's picture
Activity Score 182

Well, I think this kinda confidence might not be attractive to me.

my marketing blog (Thai Language):

Dale C's picture
Dale C
Activity Score 2

lol. I like it

mrMagic's picture
Activity Score 798

Nice ad but I'm not going to buy Subaru. I don't really want to behave like they do.

Temple's picture
Activity Score 11341

This idea has been used so many times that it should be banned - at least in creative sites.

Manoma's picture
Activity Score 1108

In motion we trust !

thedesignaddict's picture
Activity Score 5403

Even a low budget does not excuse a crappy idea like this. Totally wasted opportunity.