Car Wash

Agency Network: 
May 2008


Film advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Copywriter: Matt Antonello
Art Director: Paul Riss
Producer: Andrew Schulze
Production House: The Corner Store, Toronto
Director: Jorn Haagen
Executive Producer: Jennie Montford
Director of Photography: Doug Koch
Steadicam: Bela Trutz
Editorial: Mark Morton, School Editing
Telecine: Gary Chuntz, Notch, Toronto
Post Audio: Paul Seeley, Wanted Post Production, Toronto
Music: Electric Six “Danger! High Voltage”
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Publio's picture


Activity Score 5
askon's picture

Made me laugh.

Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

getconnected2001's picture
Activity Score 987
Art Director at New Delhi
consolidated.db's picture


Activity Score 545
Copywriter at Ad Land
pixelbomb1's picture

i did not know subaru is form japan?

Activity Score 2385
Other |

Arnold Santillan

j2mango's picture

muy feo

Activity Score 534
puppiepoppy's picture

One of the few ads in Adsoftheworld showing dozen of tits and generous flesh! Awesome! Keep up the good work.

Activity Score 1634
Creative Director |

smilepig's picture

cute really lovely production

Activity Score 254
Art Director
shitix-'s picture

its funny..but i dont feel the same about the track they have chosen..

Activity Score 234
Alistair C.'s picture

agree with shitix - wonderful ad, but they should've chosen a different soundtrack.

Alistair C.
Activity Score 692
Thibskk's picture

Agree, agree, agree...
Music is bad.

Activity Score 13
Copywriiter / agence .V.
kurtberengeiger's picture

I was also wondering what was up with the music...

Activity Score 7323
pixelbomb1's picture
Activity Score 2385
Other |

Arnold Santillan

cullers's picture

I disagree so much, it's almost painful.

Electric Six is a most fantastic Detroit band and this is an insanely awesome song.

They are also behind the music of White Gold.

I saw them in concert a few months back with only 25 people or so in the room, very disappointing turnout. They are suddenly very popular, it seems, I hope it holds for them.

ALSO, watch the real video for this song not the one posted above:

Activity Score 332
A.G. Pennypacker's picture

I couldn't disagree more with you guys! Fabulous music. Bold choice. Totally makes the spot.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
daniel ieraci's picture

Hilarious! Memorable and made me laugh, well done DDB.

daniel ieraci
Activity Score 333
Art Director
ding dong's picture

Music purrfect! Fire in the Taco...

ding dong
Activity Score 2
Wordnerd's picture

that's cool! although the off-voice somewhat kills the japanese feeling of the spot

Activity Score 6692
nugget's picture

gnarly song and ad.
Pretty sensual visuals that's for sure...reow.

Activity Score 12
Universal McCann
Rog's picture


Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

askon's picture

Finally saw the spot on TV today 2 times in the last 20 min or so. I can say it is an awesomely fun ad, but is it just me or did everyone else forget WHAT car it was for. Could be me, I do have a horrible memory.

Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

vuxanovici's picture

Nope, it's just you ;)

Activity Score 253
Copywriter at V+O
Tripioso's picture

Thumbs UP. I can't stop laughing

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

WaZoo's picture

and THIS is gold??????
Shame on AOTW!

This is just a simple idea, worked out pretty decent, but but gold??????

Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

ronbo's picture

Damn near perfect. Clear strategy, solid execution. Outstanding production. Wouldn't be as good with less cheesy music.

Question to WaZoo: Simple can't be gold? Why?
Financial services, automotive, retail, energy, tech, HNW/luxury. Bold vision + sound judgment.

Activity Score 8
Other |

Financial services, automotive, retail, energy, tech, HNW/luxury. Bold vision + sound judgment.

brandqueen's picture

rotfl!! this is hilarious. The punch-line was perfect!!!!

Activity Score 20
Cable & Wireless
Kelly Condon's picture

This ad definitely deserved the award it received for creativity. Not only was it hilarious and enjoyable to watch, but I am certain that I will remember the essence of this advertisement for quite some time. I think my favorite aspect is that they took an idea that is well known and altered it to add more enjoyment for the audience. Everyone has seen videos, images or movies that have girls in skimpy bikinis washing cars. While this might be good at targeting a certain audience, by taking a twist and making them Japanese sumo wrestlers, they have added to the variety of people who would find this product appealing. Set aside all of that, it is just an extremely creative idea. I was definitely laughing while I watched it and enjoyed the entire 60 seconds, which is more time than I give to most commercials on television.
They did a really good job of selling the car on top of the creativity given to the ad. There was a certain spot where they washed over the Subaru logo and in that second I knew exactly which company the ad was for. Also, even though the ad focused on the sumo wrestlers, it took place around a center piece, their product. Subaru did a great job of presenting the product, appealing to the audience and creating an image in their minds. I’d say this is one of the more successful advertisements I have seen in a while.

Kelly Condon
Activity Score 4

Kelly Condon

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