Agency Network: 
October 2008

LeBron James does his best rendition of a Kid N’ Play dance, and refers his buddy to his State Farm agent.

Film advertisment created by Translation, United States for State Farm, within the category: Finance.

Advertising Agency: Translation, USA
Chief Creative Officer / Founder: Steve Stoute
Creative Director: Michael Godshall
Copywriter: Joe Ventura
Account Director: Kenneth Pang
Agency Producer: Marlene Winder
Production Company: Harvest
Director: Baker Smith
Director of Photography: Bill Pope
Editorial Company: Beast
Sound Design / Music: Amber Music

Comments (5)

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Highest Rated

Guest's picture

what is that?

Klidesign's picture
Activity Score 209

Is there a concept in this?!
Other than the obvious cheap one, I mean...

Advertising today:
Poor on ideas, big on budget.

Guest's picture

what is that?

mikeelrapido's picture
Activity Score 1929

I don't get it.


Prof's picture
Activity Score 1449

this is as american as advertising gets. they confuse concept with "cash&gags". so sad

Quite really.

Sydney based jake's picture
Sydney based jake
Activity Score 115

Hey Lebron, here is 20 million dollars, now don't say much and dance around at the end.
if you like Lebron (who doesn't) you like state farm. good old american advertising.