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Sponge

Published/Aired: 
November 2007

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Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Deputy Creative Director: Steve Cochran
Art Directors: Jonathan McMahon
Copywriters: Jonathan McMahon
Agency producer: Jonathan Gerard
Account Executive: Lucy Pilkington
Director: Sam Peacocke
Producers: Mark Foster, Claire Thompson
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johnston's picture

And this is supposed to motivate parents to go out and buy their kids this game? Hmm.

johnston
Activity Score 144
Copywriter
Jet Lee's picture

And supposed to motivate the kids too to say, 'Wowowo, that's fuckin' cool. I want that game and swear at my mum and fuck my aunty'.

sick..

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
Edo's picture

This is the most unsensitive, stupid ad i have ever seen.

Edo
Activity Score 16
Copywriter
Andal's picture

Tasteless.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

copycomoelcopi's picture

but the mom was hot!

copycomoelcopi
Activity Score 822
Copywriter
kalpesh78's picture

these are pretty bad... unless the parents are rockstars themselves. no wonder videogames get a bad name.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

ispeak's picture

what a waste of time, energy, money and expectation. Which school of thought says "you need to abuse ur mom to be a rockstar" ?

really BAD!!

ispeak
Activity Score 90
adcook's picture

Whatever..all the above comments sound like typical suits comments..Good on Colenso for such work (and to the suits there - who've got the balls to seel such great stuff).. All you above (with the exception of copycomoelcopi sound like a bunch of jealous shits..

adcook
Activity Score 156
Other
Andal's picture

You are funny.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

copythat's picture

And you sound like one of the overly sensitive creatives that made this terrible campaign.

copythat
Activity Score 4
Extreme Group, Halifax, Nova Scotia, Canada
adcook's picture

As a matter of fact I'm not. I'm on the opposite side of the globe. And that's such a nice name you got there - bet your book reflects your name.

adcook
Activity Score 156
Other
mikelite's picture

no, he sounds like a junior with zero experience.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ringodreammer's picture

Thanks for the good humour.LoL

ringodreammer
Activity Score 2
art
locolos's picture

entertaining, and a good laugh. What the hell else are you expecting from video game advertising. Stop bitching... just enjoy.

locolos
Activity Score 2
penfold's picture

I can't believe people take offence. Jesus Christ! (you'll probably take offence to that too) It's obviously about the kid getting a rockstar attitude and acting like one.

penfold
Activity Score 8
Graphic Designer
linotype's picture

This is just the best of the day, So strong concept

linotype
Activity Score 69
BBDO
raverus's picture

Crap work, no wonder it's available in NZ

raverus
Activity Score 1476
Art Director
adcook's picture

What have you done that's better?

adcook
Activity Score 156
Other
kyarajesh's picture

criminal

kyarajesh
Activity Score 90
Copywriter
j2mango's picture

its really stupid,stupid,stupid!

j2mango
Activity Score 534
Other
smudge23's picture

It's not aimed at kids. It's aimed at 18+ like most video games. This is a cinema ad surely. So parents don't enter into it.

smudge23
Activity Score 171
Copywriter
kc_brock's picture

exactly. and the target will buy.

it's really f'ing good!

kc_brock
Activity Score 703
Art Director |

rd

Belgian's picture

Really really good, next winner in Cannes, you'll see

Belgian
Activity Score 12
Art Director
Don Draper's picture

Hilarious stuff. Perfect attitude. And that kid is is a great actor. Have his agent call me.

Don Draper
Activity Score 144
Creative Director
Tincho's picture

The rockin attitude of the boy is awesome, rockin actor.

...but HEY!... parents are the ones that pay for that game... if you put "the mom" in that situation I doubt she is going to get that game for her children. You have to think that parents (Mothers most of all) use to be very sesitive to this things.

You should have used that talented young actor in a less dramatic situation.

Tincho
Activity Score 1093
Art Director
novel's picture

fuc**ng stupid ad

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Ron Jeremy's picture

Very scam. Show me a media sheet and I'll believe it ran.

Ron Jeremy
Activity Score 92
Copywriter
RM's picture

Of course it didn't run on free to air or pay tv, it's just a viral spot, and it happens to have everyone on this site talking about it. It's done it's job, very entertaining, can't wait for the next ones

RM
Activity Score 419
Copywriter
Guest commenter's picture

AHAHAHAHAHAHA!

Guest commenter
Guest's picture

i never bad rate an AD here.. but that was FUCKING RIDICULOUS

Guest
soulpheonix3996's picture

the boy's a good actor, but is this really supposed to get the parents to buy the game just so their kid can swear at them. After all, who has the money control? The parents do.

soulpheonix3996
Activity Score 53
Temple's picture

still a fuckup after 3 years.

Temple
Activity Score 11341
Creative Director
Guest's picture

I love it. best advertisment ever.

Guest
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