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Waterproof

Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by Y&R, Peru for Speed Stick, within the category: Health.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabé
Art Director: Natalia Iriarte
Agency Producers: Patricia De La Cuba, Michel Motte
Production: Cine 70
Director: Jorge Pablo Quiróz
Executive Producer: Paola Pastrana
Edition: Cine 70
Audio: Vinylo Sound
Music: Ricardo Núñez
Planner: Eduardo Grisolle
Acccount Supervisor: Carla Wilson
Account Executive: Renato Baracco
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kleenex's picture

HUH!?!!?!?!?!?!? Overkill of an idea now?????

kleenex
Activity Score 52582
Web Designer/Developer
Model79's picture

I absolutely love it! Nice use of tarp surfing and great music

Model79
Activity Score 36
Art Director at Y&R
jbuckingham's picture

Tarp surfing is cool. This ad is not.

jbuckingham
Activity Score 913
svdg's picture

Stolen idea from mountain dew

svdg
Activity Score 54
Copywriter
JeffP's picture
JeffP
Activity Score 810
Marketing Manager at TomTom
CommandZ's picture

This is really marginal. Could of easily been a :30 too.

CommandZ
Activity Score 2509
Creative Director
Farragut's picture

Great idea, genius use of tarp surfing. There are many ads that use tarp surfing as a resource, not only Mountain Dew, but this is the best use of resource ever. To disqualify the ad because it makes use of the same resource others use is lame. Then all commercials showing football would be a copy of each other - tarp surfing is a practice like any other sport. How you use this practice is an idea.

Farragut
Activity Score 236
General Manager
Davirus's picture

Indeed, you are right.

Also I think this place seriously needs a moderator. There are tons of horrible and ignorant comments coming out from people around here.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

Aprendiz's picture

I completely agree with Farragut, tarp surfing is a sport nowadays and the concept used on this ad fits perfectly with the execution. Good work Y&R Lima.

Aprendiz
Activity Score 19
sirvan's picture

Cool! Can't wait for the next Tarp Surfing spot to come out!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TommyO's picture

Stay away from water, and it's waterproof!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

quentin's picture

Like. Nice music

quentin
Activity Score 56
miko1aj's picture

yeah, i think it's nice twist with use of this particular sport discipline.

miko1aj
Activity Score 3086
Glut's picture

that´s right tommy o

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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