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The Specs Effect

Published/Aired: 
March 2010

Description

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor
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R U serious's picture

Yai! Piggy back ride.

R U serious
Activity Score 418

Say my name, say my name...

Rabubi's picture

Watching this is like that sneeze that never happened. Haa, haaaa, haaaaaaa - and no choo.

Rabubi
Activity Score 560
Copywriter
AssassinX's picture

HAHAHAHAHA SOOOOOOOOOOOOO Funny. I can't stop laughing for 1 min. Wonderful!

Based on the famous LYNX tv ad (2006).

BTW, recently specsavers's team really did many great ads, like "crop circles".

AssassinX
Activity Score 1329
Phil Lestino's picture

Yes based on lynx..however whatever specs this bloke had he would still be disgusting

Phil Lestino
Activity Score 1684
atb2005's picture

Funny, but not as funny as the For Eyes commercials by DeVito/Verdi, USA. Watch them all on here or on YouTube.

http://adsoftheworld.com/media/tv/for_eyes_optical_husband

atb2005
Activity Score 13557
sirvan's picture

no

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

Do you have to be so negative or nit picky all the time?

atb2005
Activity Score 13557
sloppy4's picture

was does your avatar have to look like a dbag?

sloppy4
Activity Score 1492
thedesignaddict's picture

"Do you have to be so negative or nit picky all the time?"

Agreed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
nspad's picture

Do you have to comment on every ad that gets put on here? Don't you have other things to do?

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Adaddicted's picture

Ha ha... much anticipated comment ; ))
Every 'NO' earns you 2 pencils!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sirvan's picture

You know you're out of ideas when you have to riff off of another ad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

HappyHour's picture

blue balled!

HappyHour
Activity Score 2381
AmOgodzzz's picture

Did nobody notice the embarrassing spelling error at 0:51? Nobody edited this before they released it? I guess that's what you get when you make ads in-house. Hire an agency, Specsaver, please!

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
nspad's picture

SNAP!

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Adaddicted's picture

"WHY" ?!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

HappyHour's picture

There is no spelling error, however some quotes may have helped the readability, as in: The "Should've Gone To Specsavers" Effect

HappyHour
Activity Score 2381
LeeHarvey's picture

So-so. Loads of people will love it tho.

LeeHarvey
Activity Score 3045
Creative Director
CopyRight's picture

same as the Axe one

CopyRight
Activity Score 713
xcreativity's picture

seen it before, but still!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

morse's picture

Funny and well, sexy.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

imagineit's picture

The spelling/grammar error is real bad! Seems like you need to get some new specs - Specsavers.

imagineit
Activity Score 550
maranca82's picture

You mean really bad?

maranca82
Activity Score 422
Copywriter
milamberinx's picture

What spelling/grammar error? "should've gone to specsavers" is their catchphrase so they're just using that.

milamberinx
Activity Score 2
Quinner's picture

The joke misfires in the end. This ad is misjudged and not funny. Which is surprising given that Specsavers have commissioned many great ads in the past.

Quinner
Activity Score 48
General Manager
pepsitrev's picture

sexy but no too imaginitive too bad they lost the originality

pepsitrev
Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

Guest's picture

Way to go! Get a whole new target audience to re-evaluate their glasses in terms of sex appeal; whilst completely objectifying and alienating the other half.

This concept works for lynx but not for specsaver. It's demeaning, pubescent and makes the brand look fickle and one-dimensional.

Guest
Guest's picture

Toscoburger!

Guest
Guest's picture

Just amazing too much exagiration

Guest
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