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Agency Network: 
Published/Aired: 
June 2011

Description

Film advertisement created by TBWA, Brazil for SOS Mata Atlântica, within the category: Public Interest, NGO.

Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Directors: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser's Supervisor: Roberto Klabim
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Highest Rated

CuriousPencil's picture

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CuriousPencil
Activity Score 4225
Copywriter
CrackerJackFlash's picture

Vive la woodworms!

Great spot.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

kleenex's picture

great spot.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

great spot.

kleenex
Activity Score 51110
Web Designer/Developer
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