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Trunk

Agency Network: 
Published/Aired: 
June 2011

SOS Mata Atlântica: Trunk

Film advertisment created by TBWA, Brazil for SOS Mata Atlântica, within the category: Public Interest, NGO.

Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Directors: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser's Supervisor: Roberto Klabim

Comments (4)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601

Vive la woodworms!

Great spot.

kleenex's picture
kleenex
Activity Score 51044

great spot.

kleenex's picture
kleenex
Activity Score 51044

great spot.

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