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Silent Party

Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by Agency 4e7, Austria for Sony, within the category: Electronics, Technology.

Advertising Agency: Agency4e7, Vienna, Austria
Creative Director: Alex Schönburg
Art Director: Fung Wie Pai
Production: Kaiserschnitt Films
Director: Markus Gasser
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Highest Rated

bate_palmas's picture

Well, the concept is certainly not earth shattering.

What ever happened to real life insights informing great ideas?

Which is a pity. Because the product looks great.

That said, it'll probably create some awareness. Not well deserved if it does.

bate_palmas
Activity Score 1479
alausa's picture

MOVES!!!

alausa
Activity Score 1420
Creative Director at Noah's Ark
andylefty's picture

nice to see you again walkman. it's been a while. nice ad.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Temple's picture

I don't really like it. It takes more than young models dancing to persuade young people who think of the walkman as a Neanderthal's gadget.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

I like the concept of the silent party - a lot. Yes- do what ever it takes to reduce all the noise around. The ringtones, the loud so-called music, the chatting. the twitting and so forth.

As for the Walkman - why not?! - In a way: "it's good to see you again".
We might be facing a new trend - reviving an old gadget with new tech.

As for the spot - a little bit contrived, but it serves the message.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

f1th4p's picture

No way those people are nerds sitting in a library.

f1th4p
Activity Score 7
cwriter79's picture

Uh... isn't all that movement still making a lot of noise, though? Especially in a library? Like the concept, but the setting choice seems flawed.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
bate_palmas's picture

Well, the concept is certainly not earth shattering.

What ever happened to real life insights informing great ideas?

Which is a pity. Because the product looks great.

That said, it'll probably create some awareness. Not well deserved if it does.

bate_palmas
Activity Score 1479
kleenex's picture

I like the video, do not love it...

kleenex
Activity Score 51166
Web Designer/Developer
stickynotes's picture

really nice idea, but i'm not a big fan of the excecution, especially the edit and the forced coolness.
wonder how they glued those headphones into their ears..

stickynotes
Activity Score 1094
m-adman's picture

Love these people dancing around, imaging what a music can make you do - respect

m-adman
Activity Score 185
JCG's picture

I'm voting for the idea. GREAT!
the excecution is light years short though. ¿How about a silent concert?

JCG
Activity Score 39
Copywriter
Nike Diesel's picture

Entertaining concept.

Nike Diesel
Activity Score 13630
Art Director
Lisbon freak's picture

Very well done. One thing though... I'm not sure about people's expressions... too much smiles... I would've played it cold.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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