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Agency Network: 
March 2012


Film advertisement created by McCann, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: McCann Worldgroup, USA
Executive Creative Directors: Thomas Murphy, Sean Bryan
Agency Producer: Greg Lotus
Creative Directors: Jason Schmall, Mat Bisher
Art Director: Richard Kluver
Copywriter: Ryan Montanti
Art Director: Richard Kluver
Account Director: Pip Shepherd
Production Company: Moxie Pictures
Director: Wes Anderson
Executive Producers: Dan Levinson, Lizzie Schwartz
Head of Production: Roger Zorovich
Producers: Jeremy Dawson, Molly Cooper
Animation Studio: LAIKA/House
Executive Producer: Lourri Hammack
Animation Director: Mark Gustafson
Producer: Rebecca Bowen
Production Designer / Art Director: Nelson Lowry
Associate Art Director: Julian Laverdiere
Print Photographer: Carl Kleiner
Editor: Andy Weislbum
Sound Design: Craig Henighan
Sound Engineer: Joe O'Connell / Blast Audio
Music Supervisor: Randall Poster
Music: Jonsi
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vote4pedro's picture

I'm sorry to have to tell you this, but your kid is retarded. I suggest you invest in a good helmet. And keep him away from cans of paint.

Activity Score 4601
gustavoabrilL's picture


Activity Score 871
Art Director at Ogilvy Guatemala
Akinfals's picture


Activity Score 17
Creative Director at Orange school
kleenex's picture

not that bad.

Activity Score 51110
Web Designer/Developer
Wordfruit's picture

I like the idea more than I like the actual vid and story. But the vid is ok.

I'd prob want to consider how much it's an ad for technology vs for Sony. And how it can be more Sony, without plastering logos all over.

Activity Score 1023
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