Homo Retractus

Agency Network: 
February 2010

Film advertisment created by Rapp, France for Sony, within the category: Electronics, Technology.

Advertising Agency: Rapp, Paris, France
Creative Directors: Damien Frossard, Gilles Duplan
Art Director: Thibault Choquel
Copywriter: Filipe Vilas-Boas
Content Manager: Romain Pergeaux
Director: François Nemeta
Production house: Blue Film

Comments (4)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

I will never know what his calculations show...the sound cuts out at 33 seconds

ivan's picture

Not sure what happened. But it seems ok now.

Adaddicted's picture
Activity Score 3435

Get it here

...he says 3Billion but the subtitles say million?! ( L'Homme a mis plus de 3 milliards d'années á se redresser...)


Shanty Mathew's picture
Shanty Mathew
Activity Score 130

How does one rate a minus?

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy