Feel something

Agency Network: 
November 2009

Sony: Feel something


The TV execution is a tribute to the five senses. The spot opens with the campaign line, ”What if technology could make you feel…” then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences—whether it’s getting lost in the sensation of the wind through one’s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, “…more human.” Shot on location in São Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes.

Film advertisment created by Ignited, United States for Sony, within the category: Electronics, Technology.

What if technology could make you feel…

Advertising Agency: Ignited, EL Segundo, California, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Vince Soliven
Copywriter: Lori Ellison
Design Director: Oogie Lee
Director: Bia Flecha
Producer: Diego Espana

Comments (8)

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art.vs.commerce's picture
Activity Score 566

nothing new

Guest's picture

Or just plain nothing,

sirvan's picture
Activity Score 29860

el boringo


"I love some things, and don't love some other things."

silvi's picture
Activity Score 4172

I only like phrase: "What if technology could make you feel more human"

Guest's picture

wow, is there nothing you guys like?

Guest's picture

makes me feel i want to watch it again, i think it works

Guest's picture

it's such a nice product. shame about the spot which is so cliche.

Guest's picture