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The Legend of the Lemon Tree

Agency Network: 
Published/Aired: 
January 2012

Description

BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-­‐hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher.

Film advertisement created by BMF, Australia for Solo, within the category: Non-Alcoholic Drinks.

Advertising Agency: BMF, Melbourne, Australia
Sound & Music: Turning Studios
Post Production: Fin Design
Director: Hamish Rothwell
Production Company: Good Oil
Media Planning / Buying: Carat
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Hadrons's picture

Take it off ! Take *it* off!

what were they selling? I had a blackout.
(I'll watch it again though..)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pinkparacelsus's picture

I was waiting for him to take his shirt off!

pinkparacelsus
Activity Score 25

Potaters gonna potate!

andylefty's picture

I had to watch it again too, for different reasons. Missed the ending. Don't know..

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

Well he's a Sprim-chuggin' son of a gu-un.

I wanna see right through him, like he was made of glass!

Billoughsby
Activity Score 5144
Art Director |

That's it.

Hadrons's picture

Do those rippling pectorals come with a name?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

Two, actually.

The left one's Chauncey and the right one's Buckwheat.

That's the rumor.

Billoughsby
Activity Score 5144
Art Director |

That's it.

kleenex's picture

You have got to be kidding me, This ad stunk.

kleenex
Activity Score 51166
Web Designer/Developer
Billoughsby's picture

To high heaven. But, hey, it was early.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Roger Keynes's picture

Refresh of a classic oooold Aussie campaign where a big, boofy, barrel chested 70's bloke chuggalug his can of Solo... and then (get this)... crushes the can... in his bare hands. Dig this.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Eight's picture

i want to put my hands on him, for sure. Yes to Aussie's men.

Eight
Activity Score 148
Production Manager
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