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Bicycle

Agency Network: 
Published/Aired: 
July 2007

Description

Film advertisement created by Saatchi & Saatchi, New Zealand for Sol, within the category: Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Art directors: Daniel Liao, Levi Slavin
Copy writer: Dave Govier
Animator: James McLeod
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Slashh's picture

Great looking spot but what a let down at the end. I really wish this thing would have left me with SOME kind of payoff. Anything.

Slashh
Activity Score 294
Copywriter
Spanky's picture

the payoff is that you're looking at a sombrero.

Spanky
Activity Score 4899
Other
Ad Junkie At Large's picture

i thought the payoff was good, i didn't know it was a sombrero, and i luaghed when i saw it. I think its a fun spot

Ad Junkie At Large
Activity Score 554
Art Director
Spanky's picture

some people get it right away. some don't get it until you tell them. showed it to an argentinian friend and he said it's a mexican on a bicycle within the first second. said that's how they drew mexicans when they were kids. i like it a lot.

Spanky
Activity Score 4899
Other
twelve_noon's picture

amazingly good for a low-cost post production, gives you a taste of that mexican atmosphere in a nice and original way.

twelve_noon
Activity Score 617
Creative Director
Username's picture

I'm sick and tired of looking mexicans with hats riding horses screaming ay chihuahua. we're not like that!!!!!
but... i really like this ad, is really good executed and funny haha.
ay chihuahua

Username
Activity Score 153
Copywriter at DDB Mx
klaussnow's picture

I just realised they were wearing sombreros, I thought they were fat bodied-little headed people...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Conceptual-eyes's picture

Racist but nicely executed.

Conceptual-eyes
Activity Score 1475
Copywriter
Ad Junkie At Large's picture

why because they are all wearing mexican sombrero's? its part of their culture and its not derogatory in any way.

Ad Junkie At Large
Activity Score 554
Art Director
Spanky's picture

i don't think self-deprecating humor is racist. it's like seinfeld making fun of jews. if it were a german beer bashing mexican beer, that would be different.

Spanky
Activity Score 4899
Other
teenie's picture

Nice, but a little too long. The sombrero may be the payoff, but you figure it out early enough that it doesn't justify the spot going on quite so long.

teenie
Activity Score 1894
Copywriter
Createn Outback's picture

nice

Createn Outback
Activity Score 55
Copywriter
Wordnerd's picture

That was really cute. Lots of little nice stories there to discover. and just the use of stereotypes doesn't make it racist! otherwise most ads using foreign people are racist

Wordnerd
Activity Score 6692
Copywriter
ManchuChanchu's picture

I didn't get the sombrero in the begining. nice

ManchuChanchu
Activity Score 701
Art Director
Yokel's picture

Having grown up as a kid in England I knew straight away the "Mexican wearing a sombrero riding a bike" drawing. I think most my age would. Maybe the same in the 'colonies' too.
Pretty funny if you know it.

Yokel
Activity Score 604
Art Director
Corbeen's picture

i think its brilliant, its sad that doesent have an end:( . maybe if the end was something else.. like when they drink beer is the only time that we could see their faces, and see that theyre diferent .. don no.. but end is missing definitly

Corbeen
Activity Score 1093
arielmx's picture

it´s a nice idea, i like it

arielmx
Activity Score 12
Art Director at Freelance
Mr Hughes's picture

Excellent. Engaging and fun.

Mr Hughes
Activity Score 386
Copywriter
Joe76's picture

So nice! I really like it! Cheers.

Joe76
Activity Score 762
Art Director
topawers's picture

I'm mexican and I find this insulting. It's full of awful, boring and rather old and used cliches. For you Facebook users please refer to a group called: I'm Mexican and I don't travel in "burro" or wear a giant "sombrero".

topawers
Activity Score 139
Copywriter
Andre BR's picture

Shut up! ...This is Very Nice...

Everybody know that Mexicans, don't wear s sombreros everytime.
In my opinion, it was based in a silly joke with this 1st draw. (bike) ...What's is this? A mexicans riding a bike.

Nothing to complain about, it's a silly joke.

Andre (Brazil)

Andre BR
Spanky's picture

No seas dramatico

Estamos en el 2007 y todo el mundo sabe que los mejicanos no andan en burros despues de aquel DONKEY SHOW accidente anal en 1995. Decime una cosa, cuando fue la ultima vez que tecate compro uno de tus ads?

Boludo

Spanky

Spanky
Activity Score 4899
Other
topawers's picture

Spanky, número 1, no pienso tomar opiniones sobre mi cultura de un argentino que no sabe que México se escribe con X y no con J. Número 2, ese tipo de sombreros ni siquiera es el verdadero sombrero mexicano. Te invito a darte una vuelta a mi País (si es que no vives ya aquí, porque la inmigración de argentinos a México es impresionante, sobre todo en el medio publicitario, por algo será...) y comprobar que no verás ese tipo de sombreros fuera de las tiendas de souvenirs en Tijuana y Ensenada. Ese tipo de sombrero es el estereotipo del mexicano creado por los norteamericanos y que lo puedes ver en todas las películas o series basadas en la época del gobierno de Santa Ana y que responden al hecho de que se libró una guerra con la que Estados Unidos ganó los estados de Texas, Nuevo México, Arizona y California. Entonces, ponte a estudiar un poco, razona y entiende de dónde vienen las cosas y deja de pensar que México fue como en El Zorro y Speedy González.

topawers
Activity Score 139
Copywriter
El Mexicano's picture

En México también hacemos esa broma de "un charro en bicicleta" (¿eso nos convierte en "autoracistas"?). Así que se entiende en el primer segundo pero aún así, el comercial es divertido y si, se cae al final por que no supieron como terminarlo. Pero es una idea inocente, simple y divertida para una categoría llena de tetas, playas y gente "pasándola bien", es bueno porque no es pretencioso y es un anuncio distinto.

Soy mexicano y lo único que me ofende aquí son los comentarios estúpidos de otros mexicanos que nos hacen parecer retrógradas e incapaces de entender que un mexicano con un sombrero es un código, un chiste, no un insulto.

In Mexico we also have the little "mexican with a sombrero in a bike" joke (does that makes us "selfracists"?). So I got the gimmick right away, but still I found it funny. Yes, the ad doesn´t have a proper ending but it is a naive, simple and funny ad in a category full of boobs, beaches and people "having a good time" clichés. I like this ad because it´s simple and different.

I am mexican and the only insulting thing around here are the stupid comments of my fellow countrymen that makes us look retarded for not getting that a "mexican with a sombrero" is a code, a joke, not an insult.

El Mexicano
Someone's picture

Hahaa!

you Mexicans are funny, shooting holes through the roof of the bar...

Someone
el d1eg0's picture

Graphics are nice, but the tv ad is awful.

BTW, i'm a mexican and i don't use a sombrero nor know someone who does...

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
Spanky's picture

how do you dance the mexican hat dance without a sombrero?

Spanky
Activity Score 4899
Other
Corbeen's picture

if u dont use it doesent mean that it is out from your tradition and that the rest of the world will perceive you in a diferent way.

Corbeen
Activity Score 1093
oldcoyote's picture

Off course its just a code. And they made a brilliant work with it, I mean, using that kind of graphic representing a culture.

For me its a wasted asset in this spot. Its doesnt have an end... too bad.

oldcoyote
Guest's picture

Brief: Make an add about this Mexican beer.

Result: An add full of stereotypes about Mexicans.

I don't see how this can be brilliant, creative or good for a brand. Why do I want to drink Sol after watching this spot?

PS. Yes, I like the execution.

Guest
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