October 2011

Smart: Unclutter

Film advertisment created by Merkley + Partners, United States for Smart, within the category: Automotive.

Advertising Agency: Razorfish, USA & Merkley & Partners, USA
Executive Creative Director: Andy Hirsch
Executive Creative Director: Frederick Bonn
Creative Group Head / Art Director: Sakib Afridi
Creative Group Head / Copywriter: Eddie VanBloem
VP Strategy and Planning: Grant Owens
Director of Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Director of Business Affairs: Pam Carden
Group Account Director: Diane Hernandez
VP, User Experience: Bryan Hamilton
Production Company: Smuggler
Director: Guy Shelmerdine
Head of Production: Laura Thoel
Producer: Drew Santarsiero
Editorial: Stitch Editorial
Editor: Andy McGraw
VFX: The Moving Picture Company
Head of Production: Jenny Bright
VFX Producer: Chris Harlow
VFX Supervisor / Lead CG: Dan Marsh
VFX Supervisor / Lead Flame: Jake Montogomery
Sound Design: Q Department
Sound Designer: Drazen Bosnjak
Music: Butter Music
Composer: Judson Crane
Mix: Sonic Union
Mixer: Michael Marinelli

Comments (9)

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Highest Rated

atb2005's picture
Activity Score 13557

I can't believe people are liking this on facebook.

Temple's picture
Activity Score 11337

OK, but somehow one would expect something more from Smart In America.

Gargantua's picture
Activity Score 3
neuclone's picture
Activity Score 88

Escape the sofa - Reebok

Glut's picture
Activity Score 3935

escape ideas

picopalqlea's picture
Activity Score 999

wrong insight. thats how exactly you feel inside that car.

kleenex's picture
Activity Score 50582

Well the monster looked cool, but the whole concept was bad.

kurtberengeiger's picture
Activity Score 7323

Horrendous acting :(

Yarp's picture
Activity Score 385

Don't get how the Smart helps you unclutter or escape your stuff...other than literally driving away from your home which has your stuff inside of it...which you can do in any car...yeah...

atb2005's picture
Activity Score 13557

I can't believe people are liking this on facebook.