Screensaver Range Hiking

Agency Network: 
August 2011

Film advertisment created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Caroline Freire, Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo
Production Company: MOVI&ART
Producer: Carolina Dantas
Director: Marcelo Trotta
D.O.P: Marcelo Trotta
Lighting: Weber Cunha
Cameraman: Andre Veloso
Sound Design: Cabaret

Comments (6)

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morse's picture
Activity Score 18024

That's really nice and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50610

The screensavers?!?!?!?! Why!?!?!?!?!?

ivan's picture

They represent the off-time for the engine I think.

Temple's picture
Activity Score 11337

I don't know if they actually run these ideas on brazilian tv, but this is excellent, vintage Brazil.

Mark N.'s picture
Mark N.
Activity Score 28

It's an interesting idea. Nevertheless, not everybody will recognize this animation to be a screensaver.

Mytwocents's picture
Activity Score 285

Like the idea but also agree that a more popular screen-saver would have helped get the pause moment. I personally didn't recognize this screen-saver.