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Like Kobe, Like Smart

Agency Network: 
Published/Aired: 
April 2010

Description

Film advertisement created by BBDO, China for Smart, within the category: Automotive.

Advertising Agency: BBDO Beijing, China
Creative Directors: Tim Evill, Matt Phillips, Ng Tian It
Producer: Tommy Turtle
Director: Dave Meyer
Additional credits: Susie Lu, Michael Xu, Hana Wang
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Highest Rated

everartz's picture

i think huge effort has been made to make that small car pass between the cars but i also think that its a little old in terms of the idea which puts it down a bit and yet i'd say this is somehow ok.

everartz
Activity Score 7613
Art Director |

| everartz |

rakel's picture

please, is this man a basketball player? if he is, all i have to say a waste of money, nothing happens, its not even funny. if he isnt, its not only a waste of money, its stupid.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
everartz's picture

i think huge effort has been made to make that small car pass between the cars but i also think that its a little old in terms of the idea which puts it down a bit and yet i'd say this is somehow ok.

everartz
Activity Score 7613
Art Director |

| everartz |

Tejónidas's picture

it's Kobe Bryant, a NBA player
And this ad is so lame...

Tejónidas
Activity Score 246
Copywriter
io@tommasoguerra.com's picture

a basketball player can't fit in a smart

io@tommasoguerra.com
Activity Score 27
Art Director |

www.tommasoguerra.com

Prof's picture

man this is bad...

Prof
Activity Score 1449
Copywriter |

Quite really.

Rob71's picture

OMG, this is nasty. Seems like most of the budget went into the misguided celebrity endorsement, when it should have been invested into thinking..

Rob71
Activity Score 411
puppiepoppy's picture

hmmnnn.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

picopalqlea's picture

stupid ad for a stupid car, it works.

picopalqlea
Activity Score 999
kleenex's picture

At least this ad will not make it over to the USA....

kleenex
Activity Score 51110
Web Designer/Developer
BART1234's picture

Not very smart...

BART1234
Activity Score 58
Graphic Designer
Glut's picture

jajajaa that´s right kobe bryant can´t fit on a smart. next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
TorstenM's picture

Kobe, WTF?

TorstenM
Activity Score 77
Art Director
Temple's picture

Just because China has just discovered advertising, are we going to suffer?

Temple
Activity Score 11341
Creative Director
Temple's picture

Just because China has just discovered advertising, are we going to suffer?

Temple
Activity Score 11341
Creative Director
Magood's picture

Not good...

Magood
Activity Score 125
Copywriter
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