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Horse Power

Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by Leo Burnett, China for Skoda, within the category: Automotive.

Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Director: Amanda Yang
Group Creative Director: Morris Meng
Art Director: Zhuang Zhi
Copywriter: Morris Meng
Production House: Possible Films
Director: Tom Huang
Post Production: Great Fun, Teipei
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Highest Rated

Guest's picture

Done, done, done

Guest
Guest's picture

horses made from smog

Guest
Temple's picture

I suppose they don't see Guinness ads in China. But apart from this, everything in this spot is so cliche and old fashioned, it's almost terrifying.

Temple
Activity Score 11341
Creative Director
Guest's picture

Showing horses is cliche. That was even bad in the 80s.

Guest
lucdesaulniers's picture

I have seen this before for another car but I can't recall who's?

lucdesaulniers
Activity Score 1145
Guest's picture

i think it was for some type of oil... the horses were gold instead of from smog

Guest
monsieurange's picture

very old

monsieurange
Activity Score 520
Creative Director
Guest's picture

The Lord of the Rings??? the water taking the shape of horses. exactly the same

Guest
kalpesh78's picture

China's into duplication of ads noW??? oh wait. they always have been.... :)

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

Wow! 200 horses power! that's Amazing!

Guest
silverfoxs's picture

urr, it's just ok ad.
well, I know horses are not real, but it's so cheap and fake. The guy facial expression doesn't fit story. Was he racing with horses? or try to catch up or escape?
Plus, dude, I think you should use environment elements to show cars' power and horses power. Not just horses and car.

silverfoxs
Activity Score 2
Guest's picture

Done, done, done

Guest
Guest's picture

so 80's

Guest
Madibaman's picture

This was shit all round. Idea was weak, too obvious and done to death. Execution was terrible. Creative team shouldn't be working.

Madibaman
Activity Score 110
Creative Director
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