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CV

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Film advertisement created by Leagas Delaney, Czechia for Skoda, within the category: Automotive.

Caption

We will turn your CV into the opportunity of the lifetime.

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Highest Rated

Nike Diesel's picture

Totally overpromising.

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

Love the animation and feel. Don't get the ad. Thought it was for a job site.

Are they saying you will go far at Skoda.

The translation doesn't seem to make sense.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Love the animation.

kleenex
Activity Score 51110
Web Designer/Developer
Temple's picture

This has more "positivity" than Asimov's positron brains. Actually so much "positivity" that unfortunately one needs a break around 45''.

Temple
Activity Score 11341
Creative Director
Where is the idea's picture

Woah! brilliant execution...nice idea. Just that the connect with Skoda turning every CV into an opportunity of a lifetime is misleading. Fits better for a recruitment agency or a job portal.

Where is the idea
Activity Score 707
Creative Director
dbor's picture

What a strange connection with Škoda.

dbor
Activity Score 1455
Wordfruit's picture

The animation is great.

I presume this is to get more people to look at Skoda as a place to work?

"We will turn your CV into the opportunity of a lifetime," I don't think works. Though maybe it works in Czech.

Is the ad trying to say that Skoda will look at your experience and make a perfect-fit job for you, and that translates for you, into a great opportunity?

If yes, I guess there are many ways to redo the ad, but without changing the concept or the animation, just changing the line...you could say something along the lines that it starts with the person's CV, and that's what leads to the opportunity of a lifetime (not those exact words). But that's not a perfect solution and it will only work if the aim of the ad is to get more people to send their CVs in to Skoda.

But this might be irrelevant -- maybe it's just a translation thing -- maybe it works fine in Czech.

Wordfruit
Activity Score 1023
sonyx's picture

I think it is a recruitment campaign for Skoda, isn't it? Well done, guys!

sonyx
Activity Score 45
Tilbin Thambi's picture

It's on of the classic ads...

Tilbin Thambi
Activity Score 189
Art Director at Chennai |

www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509

GonzoGoesToBitgurg's picture

I don't know, I think this is way too similar to Pottermore's add...

http://www.youtube.com/watch?v=i5DOKOt7ZF4

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Nike Diesel's picture

Totally overpromising.

Nike Diesel
Activity Score 13630
Art Director
F-16's picture

great short film for recruitment theme. Great art..

F-16
Activity Score 7
Producer/Director
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