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Boot

Agency Network: 
Published/Aired: 
March 2010

Description

Film advertisement created by Change, Poland for Skoda, within the category: Automotive.

Caption

Skoda Superb Estate with remotely controlled boot

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Andrzej Ratajczyk
Copywriter: Jan Majle
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AssassinX's picture

Nice idea
Very inspiring...

AssassinX
Activity Score 1329
kalpesh78's picture

nice idea but a bit boring.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

how to do that?!

Guest
TommyO's picture

Yeah, nice idea indeed. I like it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

I like it because you like it.

Guest
hufflepoff's picture

This is quite brilliant. If it worked consistently in homes as they said it would

hufflepoff
Activity Score 430
Art Director at shwing
morse's picture

This is a superb idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

woooooow!

Guest
tytpol's picture

ALLELUJA!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

capywriter's picture

nice way to communicate the message, but indeed a bit boring...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

Nice idea... execution killed it!

Guest
izzlah's picture

wow, a tv is interactive ! super idea !

izzlah
Activity Score 229
Copywriter
L. Wiesen's picture

woooww

L. Wiesen
Activity Score 1340
Copywriter
bad copy's picture

an old medium can still give some opportunities.

awards to the creatives.
I'd like to give you my left nipple as a medal.

bad copy
Activity Score 808
Copywriter
Phil Lestino's picture

Wow...am trading in my Ferrari for one.

Phil Lestino
Activity Score 1684
deadlinecanwait's picture

very nice idea

deadlinecanwait
Activity Score 109
Art Director
CrackerJackFlash's picture

nice

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Abrahams's picture

Excellent idea..!!

Abrahams
Activity Score 109
Publicis India
Temple's picture

You see? Finally, the communist regime is paying dividents to creatives.

Temple
Activity Score 11341
Creative Director
raven's picture

Superb idea!

raven
Activity Score 204
Guest's picture

Very, very, very smart!! AWARD WINNER

Guest
Guest's picture

Nice idea - in theory. I'm wondering what pepole was seeing who didn't have the channels stored on button 2 (or 1) on the remote seeing? :-)

Guest
Guest's picture

NIce idea - in theory. I'm just wondering what people, who didn't have the right channels stored on button 1 and 2 on the remote, was seeing...? :-)

Guest
Guest's picture

Interesting!

Guest
Guest's picture

Is it really possible?

Guest
Guest's picture

Best use of television i've seen

Guest
Guest's picture

what an experience!!!! opening a trunk...

Guest
rohit_bharati's picture

nice :)

rohit_bharati
Activity Score 75
Mumbai
20max01's picture

This is incredibly great thinking. Best idea ever - really cool!

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
Guest's picture

WOW.. so clever

Guest
Guest's picture

Well it is possible in Poland. I`ve been living here for some time now and every single cable/satellite network has the two government owned tv channels tvp1 and tvp2 stored as their first channels.

Guest
Guest's picture

A very smart idea indeed... a lot of research put in.. and it shows.. two thubs up!

Guest
kondensofke's picture

amazing!

kondensofke
Activity Score 336
VU
velle's picture

i wish we had technology that showed in real time, the booth slowly opening up upon flipping to the next channel, and slowly closing when flipping back -

but i still laik this.

velle
Activity Score 1550
Copywriter
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