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Hitchhiker

Agency Network: 
Published/Aired: 
July 2011
Description: 

Creative Directors: Carlos Moreno, Peter Ignazi.

Film advertisment created by BBDO, Canada for Skittles, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Account Managements: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Managements: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ
Online producer: Amy Miranda – Lunch
Online programming / FX: Pixel Pushers
Media: OMD
Seeding: Denizen

Comments (6)

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thedesignaddict's picture
thedesignaddict
Activity Score 5403

These are really weak compared to the original 'Touch the Rainbow' series.

sirvan's picture
sirvan
Activity Score 29860

Did these actually win because they're "interactive"?

+++

"I love some things, and don't love some other things."

pez's picture
pez
Activity Score 1804

Yeah! let's put a weird old man making stupid things in the video... that's fun!

tojosa's picture
tojosa
Activity Score 10

wtf???

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

It's hilarious listening to people trying to say how new and fresh these are, just so they can sound current.

It's a bad reiteration of the great Skittles work from the last few years, nonetheless they won a lion.

Congrats, on the mediocre work.

Laimye's picture
Laimye
Activity Score 15

I don't like this Skittles' campaign "touch the rainbow". What is it all about?.. It's weird..

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