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Agency Network: 
Published/Aired: 
July 2013

Description

An edgy, dark, but sensual expression of the love a woman can and should feel for herself, especially when she wears her Sissy Boy jeans.

Film advertisement created by M&C Saatchi, South Africa for Sissy Boy Jeans, within the category: Fashion.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Art Director: Max Pazak
Copywriter: Kayli Vee Levitan
Agency Producers: Bronwyn Henry, Sarah Matthes
Client Service: Wouter Lombard, Sarah McDonald
Film Production Company: Giant Films
Director: Ian Gabriel
Producer: Emma Lundy
Cinematography: Paul Gilpin
Art Director / Stylist: Elmi Badenhorst
Editing Company: Upstairs Post Production
Editor: Kobus Loots
Post Production Facility: Black Ginger
Producer: Tracy-Lee Portnoi
VFX Operator / Online Editor: Eddie Addinall
Music & Sound Production: Markus Wormstorm
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Highest Rated

certaintly's picture

this might be good for the brand image, but as an ad it's stupid

certaintly
Activity Score 3994
morse's picture

What just happened? :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

this might be good for the brand image, but as an ad it's stupid

certaintly
Activity Score 3994
kleenex's picture

you got that right...

kleenex
Activity Score 51098
Web Designer/Developer
uncertaintly's picture

I always hate it when brands uses women as objects. This is lame.

uncertaintly
Activity Score 223
monoliz's picture

egoistic concept may work for target.

monoliz
Activity Score 1304
Wachowsky's picture

right

Wachowsky
Activity Score 94
Art Director
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