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Discover again

Agency Network: 
Published/Aired: 
December 2008

Description

Film advertisement created by BBDO, Canada for Sirius, within the category: Media.

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian MacKellar
Copywriter: Rachel Abrams
Art Director: Linda Carte
Agency Producer: Tracey Azzopardi
Production House: OPC, Toronto
Executive Producer: Harland Weiss
Director: Steven Diller
DP: Stephane Valleé
Editorial: School, Toronto
Editor: Mark Morton
Planner: Lynn Fletcher
Account Director: Chris Perron-VP
Account Supervisor: Gord Cheesbrough
Account Coordinator: Catherine Crowe
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Highest Rated

Guest's picture

can anyone analyse this add for me y is it pursuaisve???

Guest
SeanMartin's picture

Disjointed vignettes and Moby-esque music. Sorry, but this is a blown opportunity.

--------------------------

No, I am not a media buyer.

SeanMartin
adgoddess's picture

Well, you've got to discover Moby again. This sounds like GY!BE or Mogwai or Mono, etc.

adgoddess
Activity Score 369
Guest's picture

Building to nothing. Didn't connect with me. But maybe other people will like it.

Guest
Guest's picture

BORING¡

Guest
Guest's picture

BEST

Guest
Guest's picture

Loved it!

Guest
purplehazegirl's picture

interesting approach ...

purplehazegirl
Activity Score 52
Photographer
Ad_Man's picture

liked it. nice insights.

quicktime is back! thanks ivan.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Mukesh's picture

Lovely.....the best thing of ad is that one has to watch it again to understand it. Brilliant. Loved it a lot.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Guest's picture

impressive, luv the track.

Guest
Guest's picture

"when was the last time you discovered something new" is a rip off from Emirates airlines tv commercials. Search it on YouTube.
The original line says "when was the last time you did something for the first time".

Guest
whitespace's picture

I like the emotive appeal.

whitespace
Activity Score 1953
Creative Director
Guest's picture

Beautiful ad, love it.

Guest
mark3r's picture

It works.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

This is simple. The song is very nice. And the concep is very good, i like it.

Guest
Guest's picture

loveit

Guest
Guest's picture

really interesting

Guest
kurtberengeiger's picture

Spotify.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Lovely!

Guest
Guest's picture

That's to prove that good directing can save a semi good idea.

Guest
Guest's picture

That's to prove that good directing can save a semi good idea.

Guest
Guest's picture

The last time i discovered something new? NOT THIS TIME!

Guest
Guest's picture

love it!
very deep!
only for those sensitive person

Guest
veemaster's picture

Discover Again..

veemaster
Activity Score 33
Faithidea
Guest's picture

Good concept. Not the best execution...

Guest
shinnsei's picture

good concept,
clear image,
commucation well,
nice composition,
and very good music.

oh, they catch me.

shinnsei
Activity Score 39
Thammasat University
Guest's picture

Very interesting, I bought Sirius radio stock about 5 years ago thinking it would be just like regular tv going to cable tv. You had very little choice unless you were ok with rabbit ears. Well, I sold it and thank Bob. They dropped like flies. From about 6 bucks to .60 cents. Best money making idea I ever had was doing what I do best. Print business cards. CHEERS!

http://www.PremiumCards.net/business_cards/

Guest
addesire's picture

nice work..

addesire
Activity Score 10
mumbai
fw's picture

Beautiful,
the attention to detail,
like the way the lad swallows when he realizes what he's about to devour,
and I'm not talking about the Sushi bloke either.

fw
Activity Score 7
Other
Guest's picture

can anyone analyse this add for me y is it pursuaisve???

Guest
fw's picture

The viewer is presented with ten images, most viewers could, I suggest, associate with at least three or four if not more. The images are re-presented showing the participants enjoying the anticipation of the pleasure or excitement to come. Some of the images of the experiences will be new for the viewer and he/she is asked accept the anticipation shown as pleasant and to further extent this anticipation to digital radio. By using ten images, one is also implying that digital radio has choice, backed up by the different faces on the logo showing the different programming areas available.

fw
Activity Score 7
Other
Guest's picture

amazing

Guest
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