ADVERTISING

Sharpie

The Wedding

Agency: Academy of Art University

Description

Sharpie permanent markers are one of the most iconic office supplies ever made. You would think that a brand so well recognized would not be in the need for any additional advertising. However, as we progress further into a paperless world, Sharpies and other writing utensils are no longer a necessity. We've decided to use comedy to connect with college students and young professionals and keep the Sharpie name relevant.

This professional campaign titled 'The Wedding' was published in United States in February, 2012. It was created for the brand: Sharpie, by ad agency: Academy of Art University. This Film medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising School: Academy of Art University, San Francisco, USA
Creative Director: Steve Williams
Art Director: Edmund Boey
Assistant Art Director: Whitney Peterson
Copywriter: Zack Browne
Photographer: Jessida Putkaew
Director: Zack Browne, Tamara Turner
Director of Photography: Jessida Putkaew
PA: Norman Wohiren
Editor: Imani Grady

ADVERTISING

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