The Wedding

Agency Network: 
February 2012

Sharpie - "The Wedding" HQ


Sharpie permanent markers are one of the most iconic office supplies ever made. You would think that a brand so well recognized would not be in the need for any additional advertising. However, as we progress further into a paperless world, Sharpies and other writing utensils are no longer a necessity. We've decided to use comedy to connect with college students and young professionals and keep the Sharpie name relevant.

Film advertisment created by Academy of Art University, United States for Sharpie, within the category: Office Equipment.

Never a Dull Moment

Advertising School: Academy of Art University, San Francisco, USA
Creative Director: Steve Williams
Art Director: Edmund Boey
Assistant Art Director: Whitney Peterson
Copywriter: Zack Browne
Photographer: Jessida Putkaew
Director: Zack Browne, Tamara Turner
Director of Photography: Jessida Putkaew
PA: Norman Wohiren
Editor: Imani Grady

Comments (4)

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kleenex's picture
Activity Score 50174

This had to be some student work as the joke was not that great.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

I don't care whether a student work or an agency work but I liked this one. Got a friend's marriage coming up... Thanks for the idea guys!

Amateur for life!

Angloitalian's picture
Activity Score 18

I liked it. Yes, you knew what was coming, but that is the hallmark of some of the best comedy. Would have been better if the 3 guys had all kept straight faces.

HTG's picture
Activity Score 239

Seen it coming and expected it. No surprise in the execution or the idea. Work harder to make the idea better.