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Published/Aired: 
April 2007

Description

Film advertisement created by Leo Burnett, Italy for Scuola d’Arte Drammatica Paolo Grassi, within the category: Education.

Advertising Agency: Leo Burnett, Milan, Italy
Group Creative Directors: Sergio Rodriguez
Copywriter: Sergio Rodriguez
Director: Andrea Cecchi, Bedeschifilm
Production company: Bedeschifilm, Milan, Italy
Executive Producer: Giovanni Bedeschi
DOP: Giancarlo Lodi
Editor: Luca Angeleri
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Highest Rated

trueblue's picture

or she takes his scissors and steals the moped that isn't her at all!

trueblue
Activity Score 2453
Copywriter
Kateter's picture

I like the concept.
but it's badly shot and the girl should really show at end that she was acting all along.

quite decent or italians, though ;-)

Kateter
Activity Score 2029
Copywriter
LimitedTimeOffer's picture

Agree. If she muttered under her breath at the end "...fool! I won the moped in a wet t-shirt contest, and my dog ate the seat", that would have wrapped up the concept for me ;)

LimitedTimeOffer
Activity Score 200
Advertising Agency
Don Rapper's picture

thats right, cuz the way it is, seems like what she said was true...

Don Rapper
Activity Score 223
crisis's picture

Isn't that the point of acting?

crisis
Activity Score 187
Writer
Don Rapper's picture

i mean, its ok the robber thinks its true, but it should have ended with her laughing a little... so it is clear that she was acting...

Don Rapper
Activity Score 223
JAGGY's picture

"I won the moped in a wet t-shirt contest, and my dog ate the seat."
Yes it would have been a great end for you only. You idiot.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

LimitedTimeOffer's picture

I guess sarcasm isn't your strong suit.

LimitedTimeOffer
Activity Score 200
Advertising Agency
JAGGY's picture

Yeah. I just realized. But it was way too subtle.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

trueblue's picture

or she takes his scissors and steals the moped that isn't her at all!

trueblue
Activity Score 2453
Copywriter
ivan's picture

Yes, this is the best ending. ;)

ivan
Creative Director at Ads of the World
Mr. R's picture

is good the way it is. anything else its to much.

Mr. R
Activity Score 80
Creative Director Insight-DDB
kergu's picture

buenisimo! ...mmm molto bene!

kergu
Activity Score 6795
HOLA's picture

VERY NICE.

HOLA
Activity Score 82
Graphic Designer |

_________

Simplify.
www.holadesignstudio.com

miko1aj's picture

little bit too long, but i like it.
And Ivan – I remember the discussion about the titles. They ruin the surprise factor.

miko1aj
Activity Score 3086
JAGGY's picture

Don't read them before watching it.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

miko1aj's picture

it's not so easy my friend as they flash in front of the eyes. This is very first thing You look at!

miko1aj
Activity Score 3086
karinova's picture

At first, because of the siren and the girl's pleading attitude, I thought the moped was being towed by the authorities (as for illegal parking), or repossessed (for lack of payment). It makes no sense that you would try to reason with, or gain the sympathy of, a thief!
And yeah, she should have at least rolled her eyes and shaken her head at the end, like her neighborhood is so bad that she has to do this spiel every freakin' night.

karinova
Activity Score 28
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