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Easy Chair

Campaign
Agency Network: 
Published/Aired: 
April 2010

Also From This Campaign 2

Description

When funeral directors share what they do for a living with someone for the first, the conversation often turns cold as the person is overcome with a feeling of "creepiness" that they just can't shake. Only the funeral directors at Schmidt & Bartelt come across as regular people you would call friend or neighbor. In order to reveal more of their personalities, we developed two TV spots that positions them as people easier to talk to--the funeral home that's makes you feel more comfortable discussing your thoughts and feelings regarding death.

To this end, we tapped into the role humor plays in the grieving process. According to experts, humor not only breaks tension in the air, but it can also make death seem less scary and intimidating by poking fun at it. So we shot the spots in a documentary interview style featuring seniors being "brutally honest" on the subject, which allowed us to introduce humor into the spots in an appropriate manner.

Film advertisement created by 1 Iron, United States for Schmidt & Bartelt, within the category: Professional Services.

Advertising Agency: 1 Iron, New Berlin, Wisconsin, USA
Creative Director: Steve Yoder
Art Director: John Kirchen
Copywriter: Steve Yoder
Director: Bill Yunker /Icarus Films
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Highest Rated

atb2005's picture

This is definitely not an easy or even pleasant subject. I like the approach here. I've seen elderly people poking fun at death myself..

atb2005
Activity Score 13557
Molecule's picture

the characters are cute, but it's not clear that they are talking to funeral directors

Molecule
Activity Score 435
Copywriter
atb2005's picture

This is definitely not an easy or even pleasant subject. I like the approach here. I've seen elderly people poking fun at death myself..

atb2005
Activity Score 13557
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