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Ewoma

Campaign
Agency Network: 
Published/Aired: 
September 2010

Also From This Campaign 2

Description

The purpose of the spots is to draw public attention to the victims of this human rights-defying crime; to raise the public's awareness of the as yet unknown scale of this problem, whose victims go un-noticed and to make people aware of their social responsibility to actively denounce trafficking.

Film advertisement created by The Touch, Spain for Save the Children, within the category: Public Interest, NGO.

Advertising Agency / Production Company: Thetouch, Spain
Art director: Sergio Sainz
Copywriter: Yoryo Hortolà
Film Director: Rafa Calleja
Music: Avantroots
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Highest Rated

Marlus Lau's picture

No...I believe they could have thought better ideas. I think it's not enough to make people aware of that issue.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Roger Keynes's picture

Really not sold on the Comms Strategy here.
Kids v kids on/in a vid game?
Shouldn't this idea be targeting/disuading older males.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

Shallow concept, I don't really like it, but perhaps I lost something as I don't really understand Spanish.

jackmancer2017
bobby666's picture

ok concept. that's all I can say.

bobby666
Activity Score 1460
RMG Connect, India
aRianna_.'s picture

The concept's OK, but the message's incomplete. It only sais your indifference makes it worse, but it doesn't say what you can actually DO! There's no web page, no number for denunciation, no tips or things to do to protect yourself (as a child or teenager), nothing! The lack of essential info. just makes it a waste of money for the advertiser and a waist of time for the viewer.

3 stars for effort

aRianna_.
Activity Score 281
Media Buyer at CultureSpan Marketing
CUTIEPIE's picture

Agreed, but the message is still good, its like she is playing the woman as if anyones daughter could be the victim! They are trying to show you a link between a woman you dont know and a woman that might be your relative! its kinda pullling you a little closer to caring, I think! Still they lack all that you just said!

CUTIEPIE
Activity Score 347
Guest's picture

The number for emergency calls is 112. It is shown in the ad.

Guest
Marlus Lau's picture

No...I believe they could have thought better ideas. I think it's not enough to make people aware of that issue.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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