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Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by Scholz & Friends, Germany for Saturn, within the category: Electronics, Technology.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Robert Krause, Matthias Spaetgens
Art Directors: Alexander Schmid, Sebastian Frese
Copywriter: Ulrike Keitel
Account Management: Stefanie Wurst, Uli Schuppach, Susanne Kieck
Production Company: Czar Berlin
Director: Martin Werner
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certaintly's picture

ahahahahahhahahahahahahahahaa
omg. awesome.

i dont even know what it said at the end, but i can imagine.

certaintly
Activity Score 3994
Diplodokus's picture

The world needs better technology.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
miko1aj's picture

decadence in commercial. hmmm. It's nice twist, but I'm so prejudiced by previous campaigns with this android-ugly-lady that everything seems good comparing to that. Anyhow – it's greatly crafted spot.

miko1aj
Activity Score 3086
Blackmetaldeath.com's picture

Not sure about the idea. Feels like I've seen it before. But this Martin Werner sure knows how to get things done. Rock on!

Blackmetaldeath.com
Activity Score 161
Producer/Director at Amsterdam |

Rock on!

eins-eins-null's picture

disgraceful. shame on you scholz&friends - stealing from THIS YEAR'S cannes-winners (direcTV).

eins-eins-null
Activity Score 896
Copywriter
peshawa.sofi's picture

don't feel like they stole from "direct tv " in what you mean? you can see explosion in lots of ads that doesn't mean stealing.

peshawa.sofi
Activity Score 207
Other at Asiacell
eins-eins-null's picture

no. its about the idea: exaggerating dramatically in several causal steps what could happen when you got old technology. its exactly the same.

eins-eins-null
Activity Score 896
Copywriter
emiliete's picture

A lot of money wasted is the only thing I've seen.

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

And you are correct.

kleenex
Activity Score 51110
Web Designer/Developer
king7ven's picture

pretty fun.
that's all.

king7ven
Activity Score 108
CommandZ's picture

"The World Needs Better technology" The world needs less derivative creative.

CommandZ
Activity Score 2498
Creative Director
Temple's picture

Excellent. Does not deserve the harsh comments.

Temple
Activity Score 11341
Creative Director
eins-eins-null's picture

yes it does.

eins-eins-null
Activity Score 896
Copywriter
glutamin's picture

i didn't like the message at all.

glutamin
Activity Score 107
Other
Rt_solo91's picture

well that got out of hand pretty quickly.

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
kalpesh78's picture

love it.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Nike Diesel's picture

Great stuff. I really like this. And what's up with the hate on this one!?

Nike Diesel
Activity Score 13630
Art Director
Temple's picture

Seeing that they all come from 10 pencil guys, they are probably the agency who lost in the pitch.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

hehe now that's funny ;)

Nike Diesel
Activity Score 13630
Art Director
eins-eins-null's picture

seeing that you come from greece, you probably don't care about taking what others earned by working for it.

eins-eins-null
Activity Score 896
Copywriter
eins-eins-null's picture

just a joke, no disrespect. but now i dont have time to earn more pencils. gotta do some work.

eins-eins-null
Activity Score 896
Copywriter
alpanesen's picture

Directv.

alpanesen
Activity Score 9
Copywriter at TBWA-Istanbul
peshawa.sofi's picture

on the contrary the direction is very nice, i like it though...

peshawa.sofi
Activity Score 207
Other at Asiacell
JanLieshout's picture

Still, Saturn does not make better technology, they just sell it. If they did make it, it can make more sense to communicate this message.

JanLieshout
Activity Score 12
Creative Director at strategy director / copy writer at denken dan doen
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