Legendary Biru

Agency Network: 
June 2010

Sapporo: Legendary Biru


Loki Visual Effects (Dragon/Fire Scene)

Film advertisment created by Dentsu, Canada for Sapporo, within the category: Alcoholic Drinks.

Advertising Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos
Writers: Glen Hunt, Dhaval Bhatt
Art Directors: Les Soos, David Glen
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Account Director: Tim Binkley
Cultural Consultant: Nobu Tanaka
Directors: Mark Zibert, Sons and Daughters and Gary Thomas, Crush
Live Action Production Company: Sons and Daughters
Executive Producer: Dan Ford
DOP: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Crush Creative Director: Gary Thomas
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Art Director: Yoho Hang Yue
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil, Greg Dunlop
Junior VFX Artist: Andre Arevalo, Patrick Moore
Rotoscope: Gavinesh Patel, Kyle Steffler
Animation / CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton, Mark Irish
CG Production Managers: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric, Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

Comments (23)

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paumarques's picture
Activity Score 1312

felicitats! excelent execució.

Pau Marquès
(+34) 670 36 79 83

capywriter's picture
Activity Score 5509

visually very nice to look at.

gold retriever's picture
gold retriever
Activity Score 15

also a bit boring

Guest's picture

Boring? Really?

tamer samy's picture
tamer samy
Activity Score 681

so.. !!

TheKid's picture
Activity Score 184

so.. bloody amazing

sirvan's picture
Activity Score 29860

Reminds me of that cool elevator thing.

What was the placement of this?


"I love some things, and don't love some other things."

Guest's picture

online at & edited down to 60 for broadcast.
Crush also did that "cool elevator" thing with director Marco Brambilla.

morris5469's picture
Activity Score 2

Great execution!

Guest's picture

It's just the Coke happiness factory, Japanese style.

Brainsugar's picture
Activity Score 1631

I just wanted to say the same thing.

Guest's picture

Yawn!! but looks great

Dcroski's picture
Activity Score 24

Same concept as coke's Happiness Factory
but good execution, nice job

Guest's picture

reminds me of this masterpeace: crush-and-marco-brambilla-civilization

Wordnerd's picture
Activity Score 6692

Nice film. but i don't get why there are riders in the beginning and the camera moves down first. think it would be better in one upwards motion.
and i don't know why they showed the brand already at 1:05 - kind of kills the end

uranus's picture
Activity Score 889

fantastic! makes my eyes thirsty

AssassinX's picture
Activity Score 1329

Love it for its richness of colour and cultural elements.

The words on the rider's flag means "Legend"
Then those Kanji, or Chinese characters, means premium ale.

However, the last word "Biru", in Japanese, means Beer. (Japanese cannot pronounce r so all the English words which end with r, they may read as Loo.)

I think many things in this ad cannot be understood in Canada...

busyb's picture
Activity Score 117

does it remind you of this?

Guest's picture

a little bit boring indeed

Guest's picture

Kind of cool, no real insight though!!

Guest's picture

Incredible! :D

Guest's picture

well that are some of the most awsome art direction i saw for an foreign product.

Guest's picture

Wow ignorant and bad grammar, American?