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Legendary Biru

Agency Network: 
Published/Aired: 
June 2010

Description

Loki Visual Effects (Dragon/Fire Scene)

Film advertisement created by Dentsu, Canada for Sapporo, within the category: Alcoholic Drinks.

Advertising Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos
Writers: Glen Hunt, Dhaval Bhatt
Art Directors: Les Soos, David Glen
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Account Director: Tim Binkley
Cultural Consultant: Nobu Tanaka
Directors: Mark Zibert, Sons and Daughters and Gary Thomas, Crush
Live Action Production Company: Sons and Daughters
Executive Producer: Dan Ford
DOP: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Crush Creative Director: Gary Thomas
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Art Director: Yoho Hang Yue
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil, Greg Dunlop
Junior VFX Artist: Andre Arevalo, Patrick Moore
Rotoscope: Gavinesh Patel, Kyle Steffler
Animation / CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton, Mark Irish
CG Production Managers: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric, Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha
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paumarques's picture

felicitats! excelent execució.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

capywriter's picture

visually very nice to look at.

capywriter
Activity Score 5509
Copywriter at Freelance
gold retriever's picture

also a bit boring

gold retriever
Activity Score 15
Copywriter
Guest's picture

Boring? Really?

Guest
tamer samy's picture

so.. !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

TheKid's picture

so.. bloody amazing

TheKid
Activity Score 184
sirvan's picture

Reminds me of that cool elevator thing.

What was the placement of this?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

online at SapporoBeer.ca & edited down to 60 for broadcast.
Crush also did that "cool elevator" thing with director Marco Brambilla.

Guest
morris5469's picture

Great execution!

morris5469
Activity Score 2
Advertising
Guest's picture

It's just the Coke happiness factory, Japanese style.

Guest
Brainsugar's picture

I just wanted to say the same thing.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Yawn!! but looks great

Guest
Dcroski's picture

Same concept as coke's Happiness Factory
but good execution, nice job

Dcroski
Activity Score 24
Art Director
Guest's picture

reminds me of this masterpeace: crush-and-marco-brambilla-civilization

Guest
Wordnerd's picture

Nice film. but i don't get why there are riders in the beginning and the camera moves down first. think it would be better in one upwards motion.
and i don't know why they showed the brand already at 1:05 - kind of kills the end

Wordnerd
Activity Score 6692
Copywriter
uranus's picture

fantastic! makes my eyes thirsty

uranus
Activity Score 889
AssassinX's picture

Love it for its richness of colour and cultural elements.

The words on the rider's flag means "Legend"
Then those Kanji, or Chinese characters, means premium ale.

However, the last word "Biru", in Japanese, means Beer. (Japanese cannot pronounce r so all the English words which end with r, they may read as Loo.)

I think many things in this ad cannot be understood in Canada...

AssassinX
Activity Score 1329
busyb's picture

does it remind you of this?

http://www.youtube.com/watch?v=vQJVr8Lvce0

busyb
Activity Score 117
Guest's picture

a little bit boring indeed

Guest
Guest's picture

Kind of cool, no real insight though!!

Guest
Guest's picture

Incredible! :D

Guest
Guest's picture

well that are some of the most awsome art direction i saw for an foreign product.

Guest
Guest's picture

Wow ignorant and bad grammar, American?

Guest
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