May the fourth be with you

Agency Network: 
May 2013

May The Fourth Be With You


In honour of May the Fourth, Cheil Canada developed this online viral video to illustrate the Samsung Galaxy S4's Air View feature. The video was shared via Samsung's Social Media channels.

Film advertisment created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Canada, Toronto, Canada
Creative Director: Jason Partridge
Associate Creative Director: Helene Larochelle
Copywriter: Scott Lew
Director: Fergus Lowrey
Production Studio: Studio M

Comments (6)

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certaintly's picture
Activity Score 3994

what a horribly boring viral video.

justdotdotdot's picture
Activity Score 19

Certainly not entertaining enough to be "viral". This would be better implemented as a tv spot as it doesn't stand on its own as a Internet video.

rebus89's picture
Activity Score 475

Agree. Not viral video. Poor for viral.

CommandZ's picture
Activity Score 2498

Not even the borrowed interest of Star Wars could help this drivel.

kleenex's picture
Activity Score 51044

May a stinky video be with you.

Temple's picture
Activity Score 11341

Decent (barely), but someone has to thell them that a "viral" is not smt you create.