May the fourth be with you

Agency Network: 
May 2013


In honour of May the Fourth, Cheil Canada developed this online viral video to illustrate the Samsung Galaxy S4's Air View feature. The video was shared via Samsung's Social Media channels.

Film advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Canada, Toronto, Canada
Creative Director: Jason Partridge
Associate Creative Director: Helene Larochelle
Copywriter: Scott Lew
Director: Fergus Lowrey
Production Studio: Studio M
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certaintly's picture

what a horribly boring viral video.

Activity Score 3994
justdotdotdot's picture

Certainly not entertaining enough to be "viral". This would be better implemented as a tv spot as it doesn't stand on its own as a Internet video.

Activity Score 19
Marketing Manager
rebus89's picture

Agree. Not viral video. Poor for viral.

Activity Score 475
Marketing Manager
CommandZ's picture

Not even the borrowed interest of Star Wars could help this drivel.

Activity Score 2498
Creative Director
kleenex's picture

May a stinky video be with you.

Activity Score 51110
Web Designer/Developer
Temple's picture

Decent (barely), but someone has to thell them that a "viral" is not smt you create.

Activity Score 11341
Creative Director
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