Life in Every Pixel

Agency Network: 
September 2013

Life in Every Pixel - Samsung Curved OLED S9C TV


Logan Wilmont, executive creative director at Cheil UK, commented: “Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”

Film advertisment created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour

Comments (10)

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germeni's picture
Activity Score 1384

Great !

mclovin's picture
Activity Score 10


kleenex's picture
Activity Score 50224

The ad does look nice, but I am not so sure a curved TV set is that better of a TV set.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Terrible. They squandered their USP. Weak thinking.

The first 58 seconds could be for any TV. Then they only make a passing mention of the fact this TV has a curved screen right at the end.

In the description it says, "the ad isn’t about features and technology, but the emotional response that technology creates."

Sony Balls managed to create an emotional response and bring it back to the fact Sony TVs have good colour. Here they've managed to create a generic/wallpaper ad for a potentially interesting product.

Spanky's picture
Activity Score 4899

A TV with pixels. Strange no one thought of making one before.

new_Ogilvy's picture
Activity Score 112

They missed their USP. Every TV has pixels. nice craft though.

morse's picture
Activity Score 18024

Nice film.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

peshawa.sofi's picture
Activity Score 207

are you trying to make an ad and sale the product, or a movie like Terrence Malick ones. not good.

efereyes's picture
Activity Score 260

nice shots, and i like the concept.


Mongoose's picture
Activity Score 4961

I find it very weak, nothing compelling and choice of VO is terrible. Overall its a flat ad.

Make the logo Bigger and the black, Darker!