Agency Network: 
September 2010

Samsung: Galaxy

Film advertisment created by Leo Burnett, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, USA
Creative Director / Copywriter: Colin Selikow
Creative Director / Art Director: Vince Cook
Producer: Matt Blitz
Prod Company: Anonymous Content
Director: Daniel Benmayor
EP: Jeff Baron
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Post / Effects: Asylum
Visual Effects Supervisor: Mitch Drain
Lead Flame Artist: Miles Essmiller
2D Artist: Rachel Keyte
3D Artist: Jason Locke
Paint: Paul Fedor, Tim Clark
Executive Producer: Michael Pardee
Bidding Producer: Cassandra Khavari
Producer: Darcie Muangman

Comments (9)

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Guest's picture

Good action, but it can be for any media player. I don't see how this sells this Samsung phone.

jackmancer2017's picture
Activity Score 6992

I disagree. Samsung is clearly associating themselves with this and I think works well. Nice commercial and something new (and more interesting) in the mobile phone adworld.

Temple's picture
Activity Score 11337

I have one of those wide phones, supposedly cinema in the palm of your hand. Don't believe the hype. Cinema is cinema and your palm is your palm and those two don't mix.

kalpesh78's picture
Activity Score 2578

I'd have liked it if they would have come to a tall black wall instead of falling off the palm of his hand. good production value though.

ideas....30 minutes nahi toh free.

Nat Guy's picture
Nat Guy
Activity Score 8

"That's the wonder of Samsung." I hear a claim of differentiation but I don't see proof of it. I don't see the differentiation from, say an iPhone. Or are they just saying "Hey people who don't want an Apple product: we have iPhone-like entertainment on this thing" ?

Chris's picture
Activity Score 1935

for a budget as big, they could have been a lil more creative.

Dzsoi's picture
Activity Score 8532

I have a Galaxy Spica and it's plays movies smoothly with wonderful colors, but I agree: ad could have been something more creative.

kathyleung's picture
Activity Score 2


Dr_Mudler's picture
Activity Score 171

i guess so.

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