So what is Integrated Advertising?

Agency Network: 
September 2012

So what is 'Integrated Advertising'?


Film advertisment created by Saatchi & Saatchi, Israel for Saatchi & Saatchi, within the category: Agency Self-Promo.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov, Shiri Hadar / The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel, Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker, Ariel Levental

Comments (15)

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calvinslogic's picture
Activity Score 23

Kudos on the effort...but was it all worth the effort?! I'm focussing on the message that this communication is driving. It was lengthy and sped up at portions, leaving me with a convoluted message. Again, great production value, I do not deny that.

kleenex's picture
Activity Score 50224

I love the effort.....

I thought I got what was integrated marketing was from the video.

t1sh0cfc's picture
Activity Score 38

Very nive from Saatchi :) I like their approach.

ignitionspark's picture
Activity Score 212

Interesting ad!

fake md's picture
fake md
Activity Score 34

in irrelevant addition to ad: start to watch with the manowar's warriors of the world united...

lezy's picture
Activity Score 377

awsm ad
very clear

and informative.

in all 3.41 min of awsm creativity of communication.

JCG's picture
Activity Score 39

GREAT WORK! pristine explanation and very usefull to show students what is the near future of advertising.

JavierGarza's picture
Activity Score 150

Great work!

indiamoin's picture
Activity Score 2

Truly Clever & precise communication

right brain's picture
right brain
Activity Score 7

I love the animation, but they are introducing integrated advertising as if it's some new thing. The best campaigns have been integrated since the dawn of sponsors.

Madibaman's picture
Activity Score 110

Fantastic effort, but I think there was simply too much going on all at once. The video was great, but then there was the bouncy music, plus a sh*tload of VO - waaay too much was said too quickly. I got so engrossed by what was going on on-screen, I completely tuned out the messaging about 30 seconds into it. I want to love it, but in my opinion, it kind of backfired.

maesepedro's picture
Activity Score 90

The art direction is cute but this folksy, homemade style has been done to death, the music is annoying and I've heard this definition of integrated advertising a million times before.

WiNtSoN's picture
Activity Score 9

Interesting! But since the art direction is kind of fantasy, thus I can't pay full attention on both the message and the art works. It took me a several views in order to fully understand the message but yet the art works are still GREAT! I Love them! :D

the pencil's picture
the pencil
Activity Score 235


MJones675's picture
Activity Score 16

This was better stated then an Integrated Marketing and Promotions textbook I have.