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Rugby

Published/Aired: 
February 2008
Advertising Agency: BBDO Moscow, Russia
Agency Producer: Anna Yakanina
Creative director: Andrey Zaitsev
Art Director: Andrey Ivanov
Copyrighter: Nikolai Megvelidze
Director: Alex & Steffen
DOP: Maher Maleh
Production Company: Spy Films, Toronto, Canada
Executive Producer: Carlo Trulli
Producer: Peter Oad
Postproduction: Unexpected GmbH, Stuttgart, Germany
VFX Supervisor: Alex & Steffen
Character Design: Felix Mertikat, Sebastian Stolle
Character Modelling: Gereon Zwosta, Benni Diez
Texuring Artist: Gereon Zwosta, Sebastian Nozon
3D Lead: Alexander Kiesl
Character Animation: Alexander Kiesl, Sebastian Stolle, Claudius Urban
3D Operator: Jörg Haeberle
Particle Artist: Emil Stefanov
Compositor: Steffen Hacker, Raphael Hamm, Claus Rudolph
Music & Sounddesign: Jörg Orlamünder, JAMusic
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pais's picture

petit clou but very good made.

pais
Activity Score 49
TBWA
Rami Qaddoumi's picture

wwwwwoooooooooooowww wow

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Pauflies's picture

Yes veeeeeeeeeery good made, but i ask... if they were 20 years before... without this technology...

It's easy to surprise with 3d...

OOOOH Maybe it's F=&%·"ing MONDAY....

h

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

iT-iS-i's picture

Very nicely made indeed...

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

wahwah's picture

grt execution....no idea!

wahwah
Activity Score 120
Ogilvy&Mather
Checho's picture

I need to stay with Wahwah, this is a great execution but without idea.

Checho
Activity Score 308
LeeHarvey's picture

No need for a 'Big Idea' with such an entertaining film. A real eye-candy, well done!

LeeHarvey
Activity Score 3045
Creative Director
partho's picture

the Execution is the Idea!..superb..

partho
Activity Score 46
creative director, BBDO India |

look who's watching!

ManchuChanchu's picture

stupid

ManchuChanchu
Activity Score 701
Art Director
juliangray's picture

This wont make me buy Snickers. I dont feel like a snack, i feel like smashing someones head in a rugby game.

juliangray
Activity Score 987
Art Director
Typeknerd's picture

This ad doesn't make sense. It's titled rugby has the Hakah and yet they are playing American Football with pads and helmets. Maybe I am reading too much into it. It's kind of cool none the less I guess.

Typeknerd
Activity Score 9
Graphic Designer
everartz's picture

hold there guys! the "dont Stop" tag is the new theme for snickers since sometime and this TVc is just an exact rendition to it.. i dont find anything wrong with it.. its perfect, beautiful, very well done.. and i love it...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

SamSantoyo's picture

fantastic execution, superb 3d (at least it looks great at this specific video size and quality), yup and it makes the "don't stop" pretty obvious and delightful.

SamSantoyo
Activity Score 24
Creative Director for Trike Creative Boutique - Digital Artist for JWT
kergu's picture

WOW!!!... that it´s my only reaction... impressive!

kergu
Activity Score 6795
thakiddd's picture

amazing

thakiddd
Activity Score 70
Copywriter
thakiddd's picture

this would benefit greatly from some music

thakiddd
Activity Score 70
Copywriter
Jon-Paul Mountford's picture

Damn site better than those terrible Mr T in a tank one's we've had in the UK.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

BFB's picture

Amazing Execution. Great great art. Terrible idea.

http://adsoftheworld.com/media/tv/snickers_pedestrian_traffic_lights

Now THAT'S a snickers ad!!

BFB
Activity Score 936
Copywriter
whatson's picture

mindblowing!!!!! wow !!!!hats off!!

whatson
Activity Score 22
advertising
Floro's picture

Wow. Great art.

Floro
Activity Score 63
Agency
JAG's picture

Packs a punch and holds your attention. Lots of energy but easy to read (well executed).

JAG
Activity Score 166
Web design
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