My City. My Metro.

Agency Network: 
September 2016

RTA Dubai: My City. My Metro.


Saatchi & Saatchi Dubai’s 45 second TV commercial for the Dubai Metro uses the analogy of the domino effect to illustrate the impact of the Metro on Dubai. Building the story and success of the Dubai Metro as a seamless continuing legacy of the progression and development of the cityscape of Dubai.

Film advertisment created by Saatchi & Saatchi, United Arab Emirates for RTA Dubai, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi Dubai, UAE
Creative Director: Danny Higgins
Art Director: Hussain Moloobhoy
Copywriter: Andy Johns
Agency Producer: Mark Hanrahan
Production: Shilo
Director: Shilo
Visual Effects: Smoke & Mirrors
Music Composer: Q Department
Sound Design Company: Echolab

Comments (25)

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Muhammad Imran's picture
Muhammad Imran
Activity Score 616

well Done!!!

Rafael Steffen's picture
Rafael Steffen
Activity Score 61

Good Job. Nice to talk about metro in Dubai. Maybe it`s becouse they leave some porches, ferraris and other nice cars at the airport.
But, the ad its well done.

kalpesh78's picture
Activity Score 2578

good execution. hate it had to be CG. could have looked better in reality.

ideas....30 minutes nahi toh free.

Adaddicted's picture
Activity Score 3435

not a winner of an execution, but like the spirit!


Shingo's picture
Activity Score 408

like it, nice guys

The Undertaker's picture
The Undertaker
Activity Score 22

Really nice !

LeeHarvey's picture
Activity Score 3045

So freakin' hilarious to use the domino theory for a country that's bankrupt! Heck I'll give you 8 stars for that, just for the laugh.

lucdesaulniers's picture
Activity Score 1145


ACreativeSpirit's picture
Activity Score 178

please make sure you check your information. Dubai is not a country it's an Emirate (city/provence). UAE is the country and it's very far from bankrupt. In fact, Abu Dhabi, the capital of the UAE and the largest emirate has tons of money. The full Dubai debt is about 10% of the Abu Dhabi reserve. Dubai has major issues at the moment, but the country is far from bankrupt.

A canadian working in Dubai

Always try to be unique even when forced to conform.

ija4ok's picture
Activity Score 118


Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Very good

Alan Zed's picture
Alan Zed
Activity Score 58

Poor Idea

Rob71's picture
Activity Score 411

Weak idea, nice animation - thats all.

AssassinX's picture
Activity Score 1329

Yeah weak idea but great execution.

atb2005's picture
Activity Score 13557

Love the idea! Execution is top notch.

ps: Ivan, this is not Clothing and Footwear.

Odd Beer Thai Sing's picture
Odd Beer Thai Sing
Activity Score 14

i like it, but using a domino on building a city? what if they hit by a strong earthquake? it's just like playing the video in reverse, everyone knows its a man made island. scary : )

Critic's picture
Activity Score 271

Nice execution.

alexander_bickov's picture
Activity Score 3279

Lovely execution

Tommy G.'s picture
Tommy G.
Activity Score 897

fantastic, love the render/animation.
You've got a big budget, did you?

jouriena's picture
Activity Score 4

Domino Theory.. ironic, isn't it? I have to agree with LeeHarvey. Unless there's other explanation on why using 'domino,' there can definitely be a negative connotation. Any thought?

Guest's picture

Gaah, whoever casted that voice....!! >.< Ruins the mood...
Apart from that, I really like it....

bvital's picture
Activity Score 198

guys common, appreciate the approach atleast, its really cool execution guys, hats off to the production team.

Guest's picture


monero1981's picture
Activity Score 14

nice job !!!!!!!!!!!!!!

creative.vibes's picture
Activity Score 86

good execution :) the idea is quite simple :)