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Published/Aired: 
December 2012

Description

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Advertising Agency: BBH, UK
Creatives: Kimberley Gill, Mareka Carter
Producer: Roz Prentice
Team Director: Brenda Frixa
Strategy Director: Agathe Guerrier
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor / Editing House: Dan Lowe
Music: Nick Graham-Smith / Pendulum Music
Sound: Factory Studios
Typographer: James Townsend
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Highest Rated

damd's picture

Great and motivating ad

damd
Activity Score 159
Planner at WI
kleenex's picture

nice ad.

kleenex
Activity Score 51126
Web Designer/Developer
Klara K.'s picture

Really heart touching.

Klara K.
Activity Score 3343
Charles University in Prague
glutamin's picture

It's a nice ad. And there is a good thought detail; when people are changing the chairs are also changing with them. I liked that.

glutamin
Activity Score 107
Other
damd's picture

Great and motivating ad

damd
Activity Score 159
Planner at WI
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